Freelancer profile translated to English.
Back to original languageAbout Anne-Karine
Senior PR & Communications Expert - Video Games, Gaming, Tech, Innovation & Visual Creation
With over 20 years of experience in public relations and communication, I support publishers, studios, agencies, and tech brands on high-visibility issues: product launches, strategic positioning, and brand awareness development, in both B2B and B2C.
Founder of Ak&Co Pr (2008), I have held management positions (Head of Communications / PR Director) at international publishers (Virgin Interactive, Interplay, Plaion), as well as being a multimedia journalist. This dual expertise allows me to effectively align communication strategy, media expectations, and business objectives.
Approach
Senior consulting, tailor-made and results-oriented approach, with a strong focus on media impact, strategic coherence, and business performance.
Available for high-value-added missions: PR strategy, launches, and senior support.
English
Fluent
French
Native or bilingual
Can work on-site
Paris 4e Arrondissement (up to 50km), Paris (up to 10km)
Experience
- Ak&Co PrFounderJanuary 2008 - Today (18 years and 5 months)Paris, FranceExpertise• Video game & tech PR (AAA, indie, hardware)• Strategic consulting & French market positioning• Media relations (specialized & mainstream press)• Corporate communication & editorial content• Support for launches, events & key momentsExperienceInvolvement in international launches and campaigns for major players: Bethesda (Skyrim, Fallout), Square Enix, Plaion, Interplay, PQube, Arc System Works, Soedesco, Leonardo Interactive, etc., as well as tech brands (Western Digital, Creative, snakebyte, PDP Gaming, Tencent, Asmodee Digital, etc.).Supporting agencies and brands with their visibility and business objectives at international trade shows (IFA, Paris Games Week, Paris Audio Video Show).Managing press relations for the visual creation school e-artsup and supporting the Mathematics studio (VFX, animation, motion design).
- ITRnewsCommunications DirectorMarch 2006 - January 2026 (19 years and 10 months)Paris, FranceDevelopment and monitoring of B2B, B2C communication plans: strategy, budget, development of editorial tools.Writing of press releases, press kits, newslettersMonitoring and coordination of internal magazines
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