Freelancer profile translated to English.
Back to original languageAbout Anne-Julie
Hello everyone,
I am Anne-Julie, a communication expert and entrepreneur.
With 15 years of experience in agencies, I offer to support you in your strategic and operational communication issues and challenges.
Initially a group manager, I then moved into the role of client director and then consulting director, and was able to co-create, deploy, and orchestrate large-scale campaigns (brand strategy definition, design of promotion and activation programs, operational management of multi-stakeholder projects, event programs, PR actions, digital projects, etc.) for major national brands, particularly in the sports sector.
During this experience, I managed a team of 5 people.
Since 2021, I have been the co-founder of Pâquerette & Pimprenelle: the first home service platform for women in postpartum. A wonderful and meaningful adventure on the subjects of motherhood and parenthood, which are particularly close to my heart. Entrepreneurial experience has allowed me to develop new skills: business development, community management, commercial strategy, accounting and administrative management...
Cheerful, kind, highly committed, and professional, I am ready to take on your challenges and achieve them alongside you!
French
Native or bilingual
Can work on-site
Boulogne-Billancourt (up to 50km)
Experience
- Pâquerette & PimprenelleCo-Founder & CEO at Pâquerette & PimprenelleOctober 2022 - Today (3 years and 8 months)92100 Boulogne-Billancourt, France
- Marmots à PlumesEntrepreneur - Creator of Marmots à PlumesNovember 2021 - Today (4 years and 7 months)92100 Boulogne-Billancourt, FranceA unique concierge service dedicated to families, young and future parents. As a Family Planner, my goal is to simplify and lighten their daily lives. By imagining a more accessible and targeted approach than a traditional concierge service, my mission will be to provide my help, advice, and listening ear to ensure personalized service with complete discretion. Services offered:- Daily tasks (grocery shopping, buying birthday gifts, finding and booking appointments with professionals, picking up packages, help with home organization, various shopping... anything is possible!)- Leisure and family event tasks (birthdays, holidays or weekends, family meals...)- Baby planning tasks to help you prepare for the arrival of your future babyTo learn more: www.marmotsaplumes.fr
- Agence La FourmiClient DirectorJune 2008 - September 2021 (13 years and 3 months)92100 Boulogne-Billancourt, France✨ Strategic and operational support for several of the agency's key accounts (rights holders, national and international federations, event organizers...) on branding, fan engagement, CRM, and ticketing issues and challenges for business performance.✨ Project management for multi-channel B2B and B2C campaigns: strategic and operational recommendations, creative brief and recommendations, client interface, coordination of internal and external teams, production/manufacturing/shooting monitoring, qualitative and quantitative reporting, budget development, financial management.✨ Management of 4 people: 2 group managers and 2 advertising managersKey accounts:✨ French Football Federation: Global promotion campaign for the 2018 World Cup / 2019 World Cup / Euro 2020, branding / fan engagement / CRM / ticketing issues for the French A and women's teams and for amateur football, design and graphics for the ticketing platform, strategic support for FFF ticketing offers, recruitment and loyalty campaign for the Supporters' Club.✨ Formula 1 French Grand Prix: Communication and promotion campaign for the event over 12 months (branding, ticketing, fan engagement, CRM, event, PR, media...)✨ Stade Français Paris: Branding - Fan Engagement - Ticketing✨ Paris La Défense Arena (Branding)✨ Le Trot (Branding, Fan Engagement)✨ Danone Nations Cup (Branding)✨ UCI (Branding, Fan Engagement)
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Education
- Bachelor of Science in MarketingINSEEC2004Master's Degree, Marketing
- Master's Degree, English Language and Literature/LettersUniversité Sorbonne Nouvelle - Paris 32002Master's Degree, English Language and Literature/Letters