Freelancer profile translated to English.
Back to original languageAbout Anne
As a true conductor within a marketing department, I skillfully coordinate various projects and multidisciplinary teams to achieve strategic objectives 💥. My foresight of business and financial stakes💰 allows me to effectively optimize brand potential.
My 360° vision, combined with an immediate and in-depth understanding of the customer journey, enables me to design relevant market analyses, innovative digital strategies, and impactful communication campaigns while maintaining a ROI-focused perspective.
With a Bachelor's degree in Webmarketing and Communication in hand👩🎓, obtained in June after an intensive 8-month training, I have strengthened my digital skills, allowing me to further focus my actions on providing innovative and strategic solutions to companies.
Together, we can build a common vision🤝 focused on agility and performance, by anticipating customer needs and transforming challenges into growth opportunities.🚀
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Reworld MediaMarketing and Diversification Manager for 10 Brands (Closer, Gueuleton, Tanin, Auto Plus...)September 2019 - March 2023 (3 years and 7 months)92220 Bagneux, France
- Development and implementation of marketing strategies (acquisition, retention, and diversification):
- Budget definition and monitoring for various brands with marketing mix definition- Development and management of new magazine launches (market research, concept creation with teams, sales price and print run definition, 360° communication plan implementation)- Development of brand and influencer partnerships to increase visibility and generate additional revenue (Auto Plus Label, Closer by Chaussea co-branding, licenses with France Télévisions...)- Creation of the "Les Meilleurs Garages de France 2022" Label with Auto Plus title- Development and optimization of the "Les Meilleurs Distributeurs de France Auto Plus" Label (improvement of margin and customer satisfaction - Revenue: €400,000/year)- Commercialization of the Auto Plus Label with brands endorsed by the editorial team (Revenue: +30% in 2021)- Development and management of trade marketing (merchandise, POS displays, posters...)- Conducting tests and market research with customers to improve products and services to retain and acquire new leads- Definition of the 360° communication strategy:
- Design and management of the visual and content strategy (videos, posts, brochures,...) with the implementation of national or local online and offline media plans- Performance monitoring (ROI, KPIs) and strategy adjustments based on results with a business perspective- Coordination of press relations with our PR agency- Management of a team, supervision of creative and purchasing agencies, coordination with suppliers and internal departments (editorial, production, legal, finance,...)
- Communication of data and performance to management
- Maison viticole JB ClairDigital Marketing ConsultantWINE AND SPIRITSOctober 2023 - June 2024 (9 months)Implementation of the company's new digital strategy:
- External diagnosis of the wine market in France with a focus on competitors
- Internal audit
- Implementation of recommendations and marketing and digital actions:
- Implementation of a 3-phase action plan over 2 years with forecast projections- Website redesign (specifications, GANTT chart, wireframe, pre-mockup, list of keywords and topics to cover for natural referencing optimization...)- Facebook page optimization (graphic and editorial charter, conversational planning implementation...) with +4.6% fans and 12x increase in impressions- Google My Business page optimization- Implementation of KPIs
- MONDADORI FRANCEMarketing Manager for Closer and Game Titles (Télé Star Jeux, Slam, TS Régions et Patrimoine...)April 2011 - Today (15 years and 2 months)92120 Montrouge, France
- Development and implementation of marketing strategies (acquisition, retention, and diversification):
- Diversification of the editorial offering with the launch of official magazines for "L'Atelier de Roxane", "Just Zoé", and "Swan et Néo" (Revenue €600K): identifying high-potential influencers, coordinating the editorial offering, defining the sales price and its implementation, and the communication plan, sales on e-commerce sites (Fnac, Amazon)- Definition, design, and implementation of product/merchandise pluses with the marketing mix (900,000 units produced/year): benchmark, creation, purchasing management (€1.2M), development of partnerships with partner brands (Sud Express, 64, Bourjois, Batiste, New Look…), resulting in +20% in Closer sales- Development of an acquisition strategy adapted to different targets on various networks (launch of the "Closerteen" FB page with the acquisition of 250,000 fans and an 11% engagement rate in 1 year (implementation of conversational planning, FB Ads purchase,…), improvement of the Closer FB page with a 30% acquisition rate).- Conducting tests and market research with customers to improve the editorial offering, magazine layouts, and thus brand reach and sales- Definition of the 360° communication strategy:
- Management and definition of the creative and visual strategy with the implementation of media plans (billboard, radio, digital, social media)- Coordination of press relations with our PR agency- Development of media (people columns on Chérie FM) and non-media partnerships (fairs, merchandise sold with the magazine…) in line with brand image- Management of a team, supervision of creative and purchasing agencies, coordination with suppliers and internal departments
- Communication of performance with budget monitoring to management
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Education
- Master 2 - BCom, Marketing and CommunicationI.S.G - Business School Paris2000Spécialité Marketing, communication, finance, droits
- Private SchoolLycée Saint-Michel de Picpus Paris1995École privée
Certifications
- Google Analytics Individual QualificationGoogle2023
- THE FUNDAMENTALS OF DIGITAL MARKETINGGoogle for Professionals2023