Freelancer profile translated to English.

Description

Complexity out. Impact in.

Copywriting with strategy. For companies in health, sustainability, and other areas that require explanation.

Do you know this? You're so deep in your field that it's hard to get an outside perspective. You know exactly how valuable your work is, but your website visitors often don't immediately understand what it's all about.

That's where I come in.

Together, we'll bring structure to your knowledge and develop texts that provide orientation, build trust, and clearly communicate your expertise. In the end, it doesn't matter if we're working on your website, a landing page, blog posts, or LinkedIn, because the only thing that matters is that your target audience immediately recognizes the value of your work.

How I can help you

Website texts & landing pages that clearly convey your services and guide visitors logically.
Blog posts that clearly communicate your expertise and make your knowledge visible.
LinkedIn support to give your expert knowledge a clear voice online.
SEO, GEO, and AEO optimized content so your topics get found.

My focus areas

I most often support companies and organizations in the following areas:

Health
Sustainability
Education
Social Projects
Other specialized fields requiring explanation

Why customers work with me

Strategy before writing: We look together at your target audience, your offer, and your unique selling points. This creates communication with a clear common thread.
Understandable without oversimplification: Expertise can have depth. I quickly grasp complex content and present it in a way that your target audience can understand.

Complex topics don't need noise. They need clarity.

If you're looking for texts that make your offer understandable and truly reach your target audience, I look forward to hearing from you.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Anne Hofmann Copywriting
Freelance Copywriter
January 2023 - Today (3 years and 7 months)
• Development of strategic content concepts for companies in the sustainability sector.
• Target audience analysis based on individually developed questionnaires.
• Texts for websites, social media, newsletters, blog posts, and job advertisements.
• Mock-ups for websites and landing pages for visual concept alignment with design teams and clients.
• Development of brand-strengthening content for customer acquisition and for addressing potential employees.
SEO Copywriting Ghostwriting Linkedin Copywriter Blog Copywriter
Schenkbergwichtel
Manager of a daycare center
January 2011 - January 2023 (12 years)
• Leadership of employees (2) in close cooperation with the board and parents.
• Planning and organization of daily pedagogical activities as well as long-term development goals.
• Team development, training coordination, and quality management.
• Communication with authorities, cooperation partners, and families.
• Budget responsibility and scheduling.
• Promotion of a respectful coexistence – with clarity, patience, and humor.
Gesichtchirurgie München
Plastic Surgery
January 2005 - January 2010 (5 years)
• Organization of surgical procedures and patient care before/after surgery.
• Collaboration in interdisciplinary teams.