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Description

Hello!

My profile in a few words

- 7 years of strategy & management consulting within a firm,

- 5 years in innovation consulting in a branding agency,

- 2 years leading an international transformation program for a group.

I am capable of addressing various sectors, but I have developed expertise in retailers, chain networks (franchises & subsidiaries), and restaurant chains.

I am ready to support my future clients in Nantes, Paris, or surrounding areas in defining strategic plans, their transformation projects, and change management. Looking forward to working with you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Basic

Workplace preferences

Can work on-site

Nantes (up to 50km), Paris (up to 10km), Rennes (up to 30km), Angers (up to 10km)

BANH CLUB
Founder
RESTAURANTS AND FOOD SERVICE
January 2024 - Today (2 years and 5 months)
Nantes, France
Vietnamese-inspired street food concept with a local commitment. Mobile catering, corporate events.

Concept and brand creation
Offer and menu creation
Supplier sourcing
Market research
Business plan development
Funding search
Business development
Operations management
Entrepreneuriat Business model Etude de besoin Développement commercial Communication sur les réseaux sociaux
LONSDALE DESIGN
Innovation Consulting Director
May 2018 - December 2023 (5 years and 7 months)
Paris, France
Supporting General Management, Marketing, and Sales departments in designing innovative offers from idea to execution with multidisciplinary teams.

Project examples
1. Repositioning DEL ARTE's restaurant model to attract a younger customer base
2. Designing and launching a new DtoC offer for LESIEUR
3. Embodying MAIF's values and concrete commitments – a mission-driven company – in new sales formats

Typical missions
• Positioning, brand platform, and territory definition
• Trends, insights, and foresight – qualitative studies
• Opportunity territories and market sizing, economic modeling
• Creation of innovative offers / business adjacencies, go-to-market strategy
• Persona and omnichannel customer journey design
• Coordination of creative teams (identity, architecture, UX/UI, packaging, social media, activation…)
• Circular business models, CSR platform approach

Client Accounts
Lesieur, Maif, BHV Marais, Le Duff, Leclerc, Société Générale, Nexity, Renault, Orange
Innovation Business model Stratégie de positionnement Go-to-market Strategy consumer insights
HERMES PARFUMS
Transformation Manager
September 2016 - May 2018 (1 year and 8 months)
Supporting the General Management of the Hermes Parfums division.

- Project lead for Supply Chain transformation and S&OP implementation (€2M budget): product development, purchasing, sales forecasts, planning, distribution
- Structuring of commercial functions in countries and digital at headquarters
- Management of the General Management's project portfolio
- Change management, transformation program in conjunction with HR
- Improvement of 360° product launch and animation

Transformation des organisations Project Management Conduite du changement Supply Chain Optimization

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MASTER OF SCIENCE IN STRATEGY
EDHEC BUSINESS SCHOOL
2008
MASTER OF SCIENCE
PREPARATORY CLASS FOR GRANDES ÉCOLES
LYCÉE CHATEAUBRIAND
2004
CLASSE PRÉPARATOIRE GRANDES ÉCOLES

Anne Hangouet

Innovation & Management Consultant / Retail

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