About Anne-Gabrielle
Digital Strategy & Social Media Growth Consultant (EN/FR)
Audit – Strategy – Support – Content – Growth
🚀 What sets me apart
💡 My main expertise
- Strategy & Performance Audit → In-depth analysis of your accounts, identification of growth barriers, and a prioritized action plan to accelerate your results.
- Content Strategy, Branding & Trends → Tailored editorial line, trend research, storytelling, publication planning, and recommendations for high-performing formats (Facebook, Instagram, Tiktok, Pinterest, Linkedin, Youtube).
- Monthly Coaching & Support → Follow-up sessions, real-time strategic adjustments, and continuous training in understanding algorithms.
- Digital Copywriting → Persuasive and strategic writing for social media, blogs, articles, and e-commerce sites.
- Shopify or Showcase Website Creation/Redesign → Conversion-oriented user journey.
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- FreelanceFREELANCE DIGITAL STRATEGIST & CONTENT CREATORCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)
- Management ofadvertising campaigns (Meta, TikTok, Pinterest, Google)with optimization of targeting and visuals to improve ROI.
- Creation and optimization of **Shopify sites**: product pages, conversion funnels, and user experience.
- Design ofadvertising visuals and brand elements(Photoshop, Canva, short videos).
- Conductingaudits(content, social media, e-commerce) withconcrete growth recommendations.
- Development ofpublication schedules and content strategies on social mediafor organic growth.
- Researchingemerging trends on social mediato guide strategies and enhance engagement.
- Improvingbrand positioning and social media engagementthrough multi-platform campaigns.
- INSTAGRAMTRAVEL CONTENT CREATORSOCIAL NETWORKSSeptember 2023 - Today (2 years and 9 months)
- Development of an Instagram account with305,000 followers in 9 months, 100% organically(without advertising), through storytelling and engaging visual content creation.I can share the link upon request if you wish to see a concrete example of my work.
- Production and editing ofshort videos (Reels/TikTok format)showcasing destinations and unique places, with dozens of videos surpassing one million views.
- Trend research and audience analysis to design content strategies that increase reach and engagement.
- Currently writing a travel guide focused on storytelling, research, and scriptwriting forlong-form content.
- ATIKA DÉCOFOUNDERE-COMMERCEJanuary 2019 - January 2025 (6 years)
- Launch and management of an online store (Shopify & Etsy): branding, product sourcing, supplier negotiation (-10% on procurement costs), and logistics (inventory management and shipping).
- Improved customer satisfaction through fluid communication, optimized operations, and efficient customer service.
- Developed digital presence through social media marketing, content strategy, and online sales campaigns.
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Education
- BACHELOR'S DEGREE IN FINANCEConcordia University2021Bachelor spécialisé en marketing & finance obtenu à l'université de Concordia au Canada
- PHOTOSHOP CERTIFICATIONConcordia University2021Formation certifiante axée sur la maîtrise des outils et techniques de retouche d’image avec Adobe Photoshop : composition visuelle, correction des couleurs, détourage, gestion des calques, typographie et création de visuels professionnels destinés au web et à l’impression.