Anne Fauroux

A jeweler from Marseille, Mathilde works with filigree, an ancient and demanding technique that gives birth to delicate and poetic pieces.

The challenge was to build an image worthy of her expertise, while structuring the different pillars of her activity: collections, custom orders, and workshops.

The identity is based on a typography, at the crossroads of classic references and a more contemporary approach. The custom-designed monogram evokes the suppleness and finesse of filigree, while the palette, composed of warm and mineral tones, establishes a sensitive and assertive universe.

A photographic report, combining film and digital, completes the project by capturing the gestures, materials, and atmosphere of the workshop.

This painter based in Saint-Rémy-de-Provence works with abstract knife painting. First visual identity to structure her activity and target contemporary art galleries.

The identity is rooted in the texture of her painting. The monogram evokes both the artist's palette and the repeated gesture of the knife on the canvas. The serif typography brings timeless elegance while maintaining an organic softness that echoes the pictorial gesture. A sober and pictorial identity, which allows the artist's work to breathe without competing with it.

Immersive internship within the Lyon-based studio Por Que No. An opportunity to participate in projects for visual identity, publishing, illustrations, website design...