Freelancer profile translated to English.
Back to original languageAbout Anne-Emmanuelle
Are you looking for a marketing expert who can develop your marketing strategy and ensure its operational implementation?
With over 10 years of experience in large groups (Samsung, McDonald’s Europe, Kaspersky), in agencies and with startups and SMEs, I have a 360° view of marketing and digital with an ROI-oriented and data-driven approach.
Are you looking for someone with great adaptability who will take into account your business challenges and market issues?
I have a multi-sector approach. My experience as a consultant has allowed me to understand numerous markets and deliver rapid and effective action plans in terms of results.
Are you looking for someone who can provide you with effective and innovative solutions?
Passionate about new technologies and new applications, I personally monitor new digital uses and new tools and platforms. I analyze how they can be used to benefit a company, whether for its image or its sales.
Are you looking for someone with strong analytical skills to support you in your decision-making?
I am Google Analytics certified and I support you in defining your marketing objectives and KPIs, as well as in monitoring and reporting your dashboards. I evaluate the performance of your marketing operations.
French
Native or bilingual
English
Fluent
Can work on-site
Montpellier (up to 50km), Montpellier (up to 100km)
Experience
- Connexion GraphiqueWeb Marketing TrainerEDUCATION AND E-LEARNINGMarch 2018 - Today (8 years and 3 months)Montpellier, FranceSpeaker for young graduates, professionals in activity or retraining at Connexion Graphique.Modules I teach:E-commerceGoogle AnalyticsGoogle AdwordsMulti-channel Marketing and Relationship Marketing
- GoogleGoogle Digital Workshop CoachTECHJanuary 2019 - Today (7 years and 5 months)Montpellier, France- Digital Transformation Consulting- Digital Communication & Marketing Consulting- Audit, Support and Training- Leading Google Digital Workshops- Individual Training and Coaching at the Google Digital Workshop in Montpellier
- SamsungMarketing and Sales CoordinatorTECHAugust 2009 - April 2012 (2 years and 8 months)Paris, FranceReporting to the IT Product Marketing and Sales Director (Notebook/Tablet, Display, Print, Storage, Hospitality TV).Coordination between company partners, teams, and different departmentsSales- Organization of sales meetings- Support for sales representatives on major tenders- Creation and development of sales monitoring and forecast dashboardsMarketing- Participation in the development of the marketing strategy -> Market research (GfK, IDC), Market analysis, Development areas, Marketing highlights, Brand experience.- Organization of French and International events (Trade shows, Roadshows, VIP events, Team Building)- Development of partnerships and marketing operations (web, radio, social media, bloggers)- Creation and development of marketing and sales materials for vertical markets (Education, Retail, Health, Banking/Insurance...)- Creation and management of promotional operations (ODR, cluster operations)- Participation in the design of the B2B website (Project scoping, design validation, content, launch plan)- Development of promotional items and POS displays
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Education
- MBA Marketing and Internet Commerce (MCI)Université Leonard de Vinci2013Le MBA e-Business de l'ILV est l'une des premières formations spécialisée en Marketing sur Internet. Corps professoral composé de professionnels du net. De nombreux projets menés auprès d'entreprises reconnues: . Cas d'intégration: Sodexho . Mission de conseil opérationnel en entreprise: Ericsson Broadcast . Participation au challenge Viadeo Le Petit Ballon: Recommandation stratégique (Top 10) . Mémoire sur l'e-transformation du sport. . Livre blanc sur le crowd sourcing