Freelancer profile translated to English.
Back to original languageAbout Anne-Dorothée
Hello!
My name is Anne-Dorothée, I do art direction and creative strategy. I help brands reveal, cultivate, and articulate their image. I refine what makes them unique, their quality, their longevity to translate them into sensitive, intelligent, and understandable identities. Above all, I enjoy overseeing the consistency of their visual expression, leading strategic and creative thinking together, and being a source of proposals.
Today, my expertise lies at the crossroads of strategy, branding, typography, and image. I support emerging brands in defining themselves as well as more established ones in enduring and reinventing themselves in the luxury, lifestyle, music and film, crafts, and artisanal sectors.
My strategic eye gives me a transversal vision of today's brands' issues and challenges. I thus help my clients refine and deploy their image by cultivating what makes them unique, their quality, and their longevity.
My approach is global, methodical, and intuitive, strategic and creative. I rethink agency methodologies to adapt them to the needs of meaningful entrepreneurial projects. The sensitive invites me to cultivate a fine and original understanding of the world. And I am convinced that great projects mature in mutual trust. Every new project begins with a meeting, let's talk!
To see my latest projects 👀 Instagram: @annedorotheecool
Polish
Native or bilingual
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km), Tours (up to 10km)
Experience
- DA FreelanceArt Direction / Brand Image / Branding / Brand Content InstagramARTS AND CRAFTSFebruary 2017 - Today (9 years and 4 months)— Brand image audit, strategic recommendations, positioning adjustment to optimize brand consistency across its entire ecosystem— Create the brand foundation through a unique and differentiating visual identity consistent with the strategic positioning (logotype, brand book, guidelines, brand platform illustration)— Develop a global, coherent, impactful, and creative brand territory across all media, channels, and touchpoints— Define iconographic needs, image typologies, and establish a visual approach based on the media— Instill creative thinking and ideas for the brand's overall visual expression (monitoring, curation, mood boards, and proposal generation linked to brand DNA and target audience)— Ensure the long-term overall consistency of the brand's visual expression— Create graphic concepts and visual communication concepts that can be translated into key visuals for campaigns (print and digital), social media— Oversee brand image art direction, from concept to creation and shoot supervision— Manage the graphic production of communication materials (press ads, brochures, posters, printed items, catalogs, social media…)— Assemble tailor-made creative teams based on projects and objectivesCLIENTSChanel Digital - Dior Retail - Matthieu Chedid - Production Type - Baast - Galerie Haos - Pourquoi Pourquoi - Decia Film - Ligare Architecture & Patrimoine - Red House - Maje - L-Productions - Fonds Régnier pour la Création
- Production TypeArt Direction / Brand Image CreativeARTS AND CRAFTSApril 2017 - July 2018 (1 year and 3 months)Paris, FranceIn interaction with typographers and designers:- Definition of communication strategy- Brand image redesign- Research for inspiration, creation of mood boards to animate each new typographic release- Creation of new visuals for the brand- Art direction and photo shoot supervision- Creation and articulation of new image content: social media, website, press, events
- AbmoArt Direction / BrandingARTS AND CRAFTSSeptember 2015 - February 2017 (1 year and 5 months)Paris, FranceIn close collaboration with the agency's strategy department and for the lifestyle and corporate sectors:- Art direction of image and shoot supervision- Conception of mood boards, visual monitoring, proposal of creative concepts- Creation of visual identities and graphic territories (design systems): branding, logotype, lettering, guidelines- Graphic creation of communication campaigns: posters and social media- Editorial design: brochures, folders, annual reports
Recommendations
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Education
- Master 2, Stratégie du DesignENSAAMA Olivier de Serres - «Institut Jacques Viénot»2013
- DSAA, Diplôme créateur-concepteur en communication visuelle et audiovisuelleENSAAMA Olivier de Serres2012