Anne De Bony

Responsible for a team of 7 people managing internal, external, and event communication for the Corporate division of the BNP Paribas investment arm (CIB), at the EMEA level (3000 employees).

►Definition and implementation of the communication plan and editorial calendar. Management and animation of communication channels

(Intranet, Sharepoint, Newsletter, LinkedIn, push-mails)

►Organization of approximately 80 internal events per year, in person and/or digital: town halls, seminars, onboarding seminars, Christmas party...

►Organization of client events: Corporate Capital Markets forum, Annual Insurance conference, Private Equity reception,

Roland-Garros, Opera, etc...

►Production of innovative video and editorial content during the health crisis: organization of a virtual Christmas party and a TV show format for the annual insurance forum, "Lockdowners" video series.

Within the BNP PACE digital transformation unit: Management and animation of the social intelligence project for French and international entities: social media strategy, support for entities on local initiatives, deployment of pilot projects, deployment of social media marketing management platforms (Hootsuite, Sprinklr...).

► Definition and implementation of M&S's international social media strategy, for owned and franchise activities – 30 countries (Ireland, France, Germany, Spain, China, India, Russia, United Arab Emirates, Greece, Finland, ...).

► Central point of contact for social media activations and guarantor of the M&S brand's online presence on social networks, as well as the development of paid campaigns.

► Creation, implementation, and coordination of campaigns and tools: Wildfire and Percolate (Social CMS), and Conversocial (Customer Service). Performance KPIs and implementation of tagging tools. Creation of reporting tools, creation and animation of the editorial calendar for Europe.

► Over 50 conference calls bringing together countries (80% participation rate, 5 international workshops in London.

Creation and animation of the social media hub (Yammer).

► Responsible for the global site global.marksandspencer.com for international franchises (27 localized versions) and management of a marketing manager. Management of social media managers in the countries.