Anne D.

Context: Convergence of Auchan's websites and apps (Auchandrive, Auchan direct, Auchan Frais, Auchan Traiteur, Auchan "Maison & Loisirs", Auchan Photo, Auchan Billetterie, etc.) into a single website and application.

Responsibilities:

- Design of digital purchasing journeys for a simple, fluid, and cross-device user experience on the website and app: identification and prioritization of key features or evolutions, definition of purchasing journeys.

- Management of a team of project managers, UX designers, UI designers, web analysts, product owners, and e-merchandisers (22 people)

Key Results:

- Convergence of Auchan's main websites and applications onto new platforms built from scratch.

- Formation of a UX design team and systematization of user-centric approaches (prototype testing, qualitative and quantitative studies) before and after development, as well as for prioritizing backlogs.

- Implementation of a continuous improvement process based on customer feedback, web analytics data, and A/B tests.

- Overhaul of analytics with the implementation of a "homegrown" tracking system independent of Google Analytics.

Context: Creation of a home decor shopping assistant based on visual search tools.

Responsibilities:

- Co-design and industrialization of visual search tools: management of neural network training for classification and recommendation purposes, collaboration with Inria.

- Design and functional specifications for the back office for employees and the front office for customers.

- Web marketing: content, community management, and traffic management.

Key Results:

- Winner of LMI and REN awards. Raised €800k in funding in March 2016, 9 employees by the end of 2017.

- For 100 users of the visual search tool, 75 clicked on at least one product from the selection offered.

General Context

Redcats Benelux with an annual turnover of €60 million, operations limited to "BéLux" (Belgium and Luxembourg) and in decline.

Description

Responsibilities:

- Management of a multicultural team of 10 people. Member of the Management Committee.

- Develop the turnover and margin of the 9 Redcats brands in Belgium and Luxembourg by defining the commercial strategy per product range or per brand, pricing of the different brands (price + markdowns per product), e-merchandising of products on the laredoute.be website, and opportunity studies to validate or reject the launch of offer extensions (new ranges, new brands) or new countries (Netherlands).

Key Results:

- Launch of Vertbaudet, Ellos, and the Home & Decor range.

- Increase in online margin by 0.5 points through site ranking and the development of a "homegrown" product scoring tool.

- Management of the development of a product promotion management tool for all of La Redoute's international subsidiaries.