Anne-Constance Klein

SMEs, solopreneurs, impact-driven companies | Social economy, health, crafts, consulting, I help you attract and convert qualified traffic to your website through SEO and a strong editorial positioning.

- Editorial strategy and charter

- Web writing and copywriting (→ website pages, blog articles, interviews, profiles, newsletters, white papers)

- Specializing in natural referencing (→ blog strategy, local SEO, site audit)

- Development of communication strategies and implementation: drafting specifications, selecting service providers, managing and monitoring communication agencies, coordinating project teams

- Consulting and supporting agency departments and partners in their communication needs

- Organization of promotional activities: advertising campaigns, partnerships and special operations (media, private/public), digital/direct/street marketing, trade shows...

- Coordination, production of communication materials and content for the agency, for and following the editorial redesign (offline: magazine, brochures, POS displays, sales materials, corporate...

| online: editorial management and planning / blog article writing, digital project monitoring (website redesign), email campaigns (5 newsletters: corporate - agency news, BtoC - tourism, B2B and B2C commercial - group offers / gites, brand - Ambassadors / Partners, approx. 60 email campaigns / year),

- Monitoring of events managed by the mission manager, management of certain events organized or co-organized by Seine-et-Marne Attractivité

- Internal team training (writing techniques, digital tools, assistance with process digitalization...)

- Recruitment support for internal marketing and digital positions And always...

- Collaboration on various cross-functional agency projects

- Reporting, provider relations, consulting, budget management, annual reviews...

Since January 1, 2018, Seine-et-Marne Tourisme and Seine-et-Marne Développement (departmental organizations) have merged to become Seine-et-Marne Attractivité, an agency dedicated to the territorial and tourism development of Seine-et-Marne. Since January 2020: coordination of the marketing-communication team under the director of the commercial marketing department

PROMOTION/COMMUNICATION

- Definition and implementation of promotional campaigns for tourist destinations and events

- Development of print communication materials (briefing, writing, provider relations) EVENTS

- Organization and co-organization of events: Rando des 3 Châteaux (15,000 hikers over 4 years), Craftsmanship Days, "I love Brie cheeses!", etc.

- Organization of B2C and B2B trade shows (300 to 1,500 people)

- Execution of advertising and advertorial campaigns for various print & radio media

- Press relations/reception ONLINE COMMUNICATION

- Production of public email campaigns

- Responsible for the editorial management of the tourism website: editorial committee, content creation, bug monitoring and optimization

- Point of contact for disseminating tourist information within partner editorial committees

- Social media management and moderation in line with the editorial schedule PARTNERSHIP MANAGEMENT

- Establishment, monitoring, and application of partnership agreements between Seine-et-Marne Tourisme and certain partners in promotion and communication

- Main public/private partners: Department of Seine-et-Marne, Paris Region Tourism Committee, Gîtes de France, Disneyland® Paris, Crédit Agricole Brie Picardie, Transdev, Château de Vaux-le-Vicomte, Château de Fontainebleau, Château de Champs-sur-Marne, Musée de la Grande Guerre du Pays de Meaux, Provins, Musée de la gendarmerie nationale de Melun, etc. SERVICE/COMPANY LIFE

- Management and training of interns, work-study students, and temporary staff

- Collaboration on various tourism development projects

- Reporting, provider relations, consulting, budget management, annual reviews... + Coordination of the communication department for 9 months in 2015 (maternity leave replacement for the department head)