About Anne-Claire
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- eeko studioContent Strategy Agency - Community-led-growthJanuary 2020 - Today (6 years and 5 months)I help brands build stronger connections with their audiences through better content, brand, and communication strategies. Together, we imagine and execute content and experiences to achieve their goals:- **LVMH All Pride**: 360° content strategy and activation campaigns aimed at promoting the inclusion of LGBT+ people within the group- **The Bold Way**: Coordination of the complete rebranding. Result: +60% listeners (Top 10 French podcasts).- **Taragüi Yerba Mate**: Integration of the community aspect into brand storytelling and UX to make it a growth lever- **Toulouse Business School**: Revitalization plan for the community (+52k alumni) in terms of brand, content, and communication strategy - Strategic and operational recommendations.- **Entre Nos Lèvres**: Omnichannel acquisition (SEO, Meta Ads, Influence), CRM, and content strategy, ensuring efficient growth of the e-shop (+15% revenue).- **Geodis & Curiosity Club**: Design and Facilitation of a Training Workshop, Creation of a gamified experience (card game, scenarios), and an ambassador communication kit for the local deployment of the system (+10 countries)
- eeko factoryPodcast StrategistPRESS AND MEDIAJune 2018 - Today (8 years)Barcelone, Spain- Support for over 100 independent podcasters, agencies, and brands in creating and developing their podcasts (Distribution, Communication, Monetization)- Advice on building a communication, content, and distribution strategy adapted to the podcast's objectives- Operational implementation: Creation of visuals, writing (social media posts, newsletters...), community management- Recruitment and coordination of a team for the project (Graphic Designer, Sound Engineer, Journalist...)**My institutional clients**: LVMH All Pride, Department of Maine et Loire, Occitanie Federation**My independent clients**: The Bold Way, Le panier, Au revoir, Entre Nos lèvres, Les Pépettes, Ciao Paris, Les Equilibristes, L'entreprise de Demain...
- Insign - Business HackingAccount DirectorDIGITAL AND ITJune 2017 - June 2018 (1 year)Paris, France- Strategic consulting for major brands (B2B and B2C) to increase their brand awareness- Management of cross-functional teams to collectively deliver the best results for our clients (IDEMIA, Caisse des Dépots, Bouygues Batiment Ile de France)
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Education
- Master in Science in MarketingEDHEC Business School2011
Certifications
- « Améliorer votre capacité à communiquer et à convaincre » avec PanacheGONOGO2024