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Anne-Claire HarnoisAH

Anne-Claire Harnois

Head of Marketing and Communication

€1,000/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne-Claire

✨ 15 years of experience in large groups and then in start-ups have allowed me to develop a strategic and operational vision in communication and marketing.
As a Swiss Army knife and an expert in 360° strategies for both image and business, I am endowed with initiative and an entrepreneurial spirit. ✨⚡️

Involved in defining product offering strategy and its deployment through a 360° marketing and communication action plan, I support brands and companies of all sizes.

My background / expertise:
- Nearly 15 years of experience in Operational - Strategic Communication & Marketing
- Knowledge of the wholesale/retail ecosystem, multinational (ESTEE LAUDER - L'OREAL) & start-up (100% digital)

💫 What I offer you:

✨Brand strategy and branding: I help you to (re)position yourself and find your identity.

✨Content strategy: the right messages on the right platforms! I advise and support you in creating innovative and impactful content to capture your audience.

✨Product launch plan and 360° activation: it is important to have a vision (know where you are going) and a strategy (how you are going to get there). As such, I support you in activating the right product launch strategy through the different stages!

✨Communication strategy: I help you activate the right levers based on the set objectives

I can join your teams, as well as work remotely because I enjoy combining teamwork, energy, creativity, and rigorous execution. I am ready to take on your challenges and support you on a daily basis!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 30km), Angers (up to 30km), Vannes (up to 20km), Lorient (up to 10km)

Experience

  • JOONE
    Head Of Marketing & Communication
    E-COMMERCE
    January 2021 - May 2023 (2 years and 4 months)
    Paris, France
    > Influencer Marketing
    > Social Media
    > Brand Content (all media: offline & online/SEO)
    > Partnerships & Collaborations
    > B2B and B2C Events
    > Branding
    > Graphic Design / Art Direction
    > PR / Public Relations
    > Media
    > Product Promotions (retail & online)
    > Website Optimization

    Management of a team of 6 people
    Advertising Display Brand Management Branding Emailing SEO Writing SEO SEO Web Writing Print Communication Marketing Budget Management Budget Monitoring Product Development Strategic Marketing Operational Marketing Social Media Strategy Outreach Media Press Relations Prestashop Shopify Artistic Direction
  • Palem
    Communication & Marketing Manager
    FASHION AND COSMETICS
    June 2019 - January 2020 (7 months)
    Paris, France
    Ensure the launch of the ready-to-wear brand in France and internationally, through:

    > Create the Brand Content / Storytelling / Global Brand Voice for the brand + supervise Art Direction / Graphic Design
    > Develop the brand's digital strategy: social media and then influencer marketing
    > Create and implement the PR strategy
    > Manage the website launch (SEO - referencing - CRM)
    > Manage the store opening in Paris (recruitment and daily follow-up)
    Brand Management Branding CRM Social Networks Email Marketing Communication Strategy Digital Communication Event Organization Autonomy Shopify Shopify SEO SEO Writing Design Press Relations Artistic Direction
  • NAOS (Bioderma - Institut Esthederm - Etat Pur)
    Communication Manager - BIODERMA
    FASHION AND COSMETICS
    February 2017 - April 2019 (2 years and 2 months)
    Paris, France
    1. Development and deployment of the communication strategy for France
    - Creation of communication tools and content: press kits, brand content for PR and digital, events, guidelines, videos, photo shoots
    - Production of PR events
    - Support for spokespeople (experts, dermatologists, make-up artists, models)
    - Budget construction and management
    - Quantitative and qualitative monitoring/analysis of press coverage

    2. Conception and implementation of the influencer strategy to accelerate the brand's digitalization
    - Management of the influencer & social media strategy
    - Implementation of e-PR skincare actions
    - Influencer relations / network development

    3. Development of offline influencers
    - Agency management for VIP/Celebrity targets
    - Deployment of cinema/TV network
    - Support for makeup artists
    Press Relations Public Relations Event Organization Shooting Video Production Press Kit Communication Strategy Budget Management Influencer Marketing Display Advertising

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Education

  • Master II, International Marketing / Communication
    ESCE - School of Foreign Trade
    2010
    Master II, marketing International / Communication

Skill set (55)

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