Freelancer profile translated to English.

Description

I am Anne-Claire Girard, a B2B marketing specialist with over 30 years of experience, offering a comprehensive background from sales prospecting to marketing management. I've evolved with the digital and AI transformation, leading structuring projects for SMEs, SaaS publishers, and entrepreneurs.

Notably, I created and developed the media outlet Blog Digital, which I sold after 3 years, and managed sales-marketing alignment projects, including the advanced HubSpot x Salesforce integration at Everteam Software, to optimize commercial efficiency.

Today, with Déclic Stratégie, I support B2B companies and entrepreneurs looking to structure their strategy, improve their acquisition, and integrate AI into their processes, marketing, and prospecting.

What I offer:

AI Diagnostics & custom GPTs creation to automate, produce content, and increase productivity
Optimization of prospecting and sales performance
Optimization of marketing strategy, communication, and lead generation

My approach: clear, pragmatic, results-oriented.

Do you want to improve your strategy, your prospecting, or integrate AI into your business?

Let's discuss your project. I will guide you with an operational, structured, and immediately actionable vision.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Déclic Stratégie
AI Diagnostics & Custom Assistant Creation for SMEs and Sales & Marketing Teams
CONSULTING AND AUDITS
January 2025 - Today (1 year and 5 months)
Lyon, France
I help companies integrate AI simply, quickly, and profitably.
My role: analyze your needs, identify the best AI uses for your business, and create your custom tools (GPTs, automations, AI assistants, workflows).

My services

✔ Comprehensive AI Diagnostics

Audit of your processes, tools, and organization
Recommendations for AI uses adapted to your business
Prioritization of quick wins (productivity, sales, marketing, content)
Concrete roadmap for deploying AI without complexity

✔ Custom Assistant Creation

Custom business GPTs, Gems (marketing, sales, support, HR, operations)
AI assistant connected to your data (PDF, website, CRM, Notion, Google Drive…)
Rules, behaviors, and workflows adapted to your objectives
Training + user guide for your teams

✔ Automation & Productivity

Make / Zapier workflows
Content creation automation
Sales automation and nurturing
Integrations with Notion, CRM, Drive, CMS, social networks

For what types of companies?

For what types of companies?
SME / VSE leaders
Startups
Marketing and sales teams
Consultancies and service providers

Why work together?

Quick and measurable results
Hybrid expertise: strategy + AI + automation
Solutions that are easy to adopt and maintain
Educational & business-oriented support
Artificial Intelligence GPTs AI Agents Sales and Marketing Strategy Business Strategy
Groupe SINCRONE
Marketing and Communication Director
TELECOMMUNICATIONS
April 2024 - September 2024 (5 months)
Échirolles, France
Groupe SINCRONE is the combination of 3 subsidiaries that cover all IT-telecom subjects with mastery and precision to bring our clients the perfect harmony, essential for any company with ambitious goals.
Corporate Marketing Strategy, Branding, Communication, Tools, and Budget
Corporate Strategy Benchmarking and Competitive Analysis Business Strategy Marketing and Communication Strategy
Everteam
Chief Marketing Officer
SOFTWARE PUBLISHING
January 2021 - April 2024 (3 years and 3 months)
Lyon, France
Development and management of the Communication, Marketing, and Digital strategy, as well as social media.
Management and monitoring of the Marketing and Communication department budget.
Launch of the lead generation project and management of the activity.
Complete redesign of the FR-EN website (new site): content, sitemap, design, UX, UI.
Creation and launch of a company podcast channel, topic selection, guest selection, and interview production.
Organization of events and webinars.
Content writing and management.
Development of marketing plans and monitoring their implementation with operational teams.
Coordination of marketing actions with Product, Sales, and Pre-Sales teams.
Daily collaboration with sales and marketing teams to generate new opportunities.
Lead Generation B2B Marketing Strategy Event Organization Hubspot Salesforce