Freelancer profile translated to English.
Back to original languageAbout Anne-Claire
Intrapreneur with expertise in marketing strategy and operations, I help companies structure their marketing, develop their business and explore new market opportunities.
I work closely with leadership teams to analyse markets, clarify value propositions, identify growth opportunities and design effective go-to-market strategies.
My approach is pragmatic and action-oriented: turning analysis into clear action plans that marketing and sales teams can implement to drive growth.
French
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Basic
Can work on-site
Lyon (up to 50km)
Experience
- Consultante IndépendanteMarketing Strategy, Communication and Transformation ConsultingCONSULTING AND AUDITSJune 2023 - March 2026 (2 years and 9 months)Short missions from 2 to 9 months.Studies, strategic recommendations and operational action plans (internationalization, make or buy, startup launch, international marketing plan, textile sector) Cross-functional, multicultural teams.
- Chemica- FlexdevMarketing, Communication and Digital DirectorRAW MATERIALS INDUSTRYFebruary 2021 - May 2023 (2 years and 3 months)Saint-Etienne, FranceDefinition of Marketing and Communication strategy. Strategic international management of the Digital and CSR transition: storytelling, product innovation, labels and impact KPIs. Definition of a new B2C business model (retail, e-commerce, performance management structuring...)Brand consistencyGo-To-MarketLaunch of new offers, multichannelManagement (8 people)Results: Launch of a European B2C E-commerce offer €1M
- SATABMarketing and Digital ManagerFASHION AND COSMETICSSeptember 2015 - February 2021 (5 years and 5 months)Saint-Just-Malmont, FranceOffer marketing: management of positioning and range development in the packaging and Consumer segments. Product lifecycle, sustainable offers, labels. Model transformation and Digitalization: creation of the C'est Joli! brand and evolution from B2B to a hybrid B2B2C / retail model, e-commerce and marketplaces launch, CRM, SEO/SEA management. Management (2 to 12 people) Results: Collection exit rate from 55% to 95% in S/S 2020
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Education
- Strategic Foresight CertificateConservatoire National des Arts et Métiers2026Certificat de prospective stratégique
- Inside LVMH CertificateLVMH2025Inside LVMH Certificate Spécialisation Création & Branding Retail & Customer Expérience