Freelancer profile translated to English.

Description

👋 Hello, I'm Anne-Claire!

I help businesses, restaurants, brands, and freelancers grow their visibility through effective social media strategies.

With over 7 years of experience in digital marketing and communication, I support you from A to Z:

✨ Social media strategy

📱 Community management

🎥 Content creation (photo, video, Reels)

📈 Management and optimization of Meta Ads campaigns

📧 Emailing & CRM

📊 Performance analysis and recommendations

⭐ E-reputation management

I have worked with national chains as well as brands in the restaurant, event, and retail sectors.

My goal: to create content that attracts, engages, and converts.

Looking forward to discussing your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 50km)

Aux Enfants Terribles
HEAD OF COMMUNICATION AND MARKETING
RESTAURANTS AND FOOD SERVICE
May 2025 - Today (1 year and 3 months)
Marquette-lez-Lille, France
Development and deployment of the marketing and communication strategy.
Management of social networks (Instagram, Facebook, LinkedIn, TikTok): editorial calendar, content creation, community engagement and moderation.
Creation of photo, video, and graphic content (Canva, Photopea).
Setup, management, and optimization of Meta Ads campaigns (awareness, traffic, reservations, events).
Monitoring of marketing performance: KPIs, reporting, and optimization recommendations.
Management of booking and CRM tools (Zenchef, Malou, Zerosix, Mapado, Sur Mesure).
Creation and sending of emailing campaigns.
Updating and optimizing the WordPress site (Divi).
Steering the launch of events, shows, concerts, and commercial operations.
Coordination of photo/video shoots and creative service providers.
E-reputation management and response to Google reviews.
Competitive intelligence and strategic recommendations.
Website management
Facebook Ads Instagram Ads Community Management SEO Wordpress
BRIQUE HOUSE BREWERY
SOCIAL MEDIA MANAGER
RESTAURANTS AND FOOD SERVICE
July 2023 - May 2025 (1 year and 9 months)
Lille, France
Definition and deployment of the brand's Social Media strategy.
Management of social networks (Instagram, Facebook, LinkedIn, TikTok): editorial planning, content creation, community engagement and moderation.
Creation of photo, video, and graphic content (Canva, Photopea).
Management and optimization of Meta Ads campaigns (awareness, traffic, conversions, recruitment, and establishment launches).
Steering of advertising budgets and performance analysis (KPIs, ROAS, reporting).
Creation of emailing campaigns and digital marketing operations.
Updating and optimization of the WordPress site.
E-reputation management and response to customer reviews.
Support for taproom openings and product launches.
Development of partnerships, influencer campaigns, and collaborations with content creators.
Coordination of photo/video shoots and creative service providers.
Competitive intelligence and strategic recommendations to enhance digital visibility and performance.
Content Creation Video Editing Instagram Reels Instagram Ads Facebook Ads
Castorama France
COMMUNITY MANAGER
SOCIAL NETWORKS
February 2019 - April 2025 (6 years and 2 months)
Lille, France
Management and engagement of national social networks (Facebook, Instagram, LinkedIn, X/Twitter, Pinterest depending on campaigns).
Development and deployment of the editorial calendar.
Creation of engaging content (visuals, videos, copywriting, and storytelling).
Community management: moderation, interaction management, and customer relations on social media.
Management of Social Ads campaigns (Meta) to support commercial peak periods and brand operations.
Analysis of social media performance (KPIs, reporting, optimization recommendations).
Implementation of engagement campaigns, contests, and social media activations.
Collaboration with marketing, e-commerce, communication teams, and creative agencies.
Monitoring of digital trends, competitive benchmarking, and strategic recommendations.
Participation in the development of the digital presence strategy and brand image.
Social Media Creative Brief Community Management Photography Press Relations

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Communication Degree
ISTC Lille
2018
Master in Global Communication Management
ISTC Lille
2022

Anne-Claire Floquet

Communication for your business 💥

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