Freelancer profile translated to English.
Back to original languageAbout Anne-Claire
Expert in digital strategy & business school teacher.
Are you looking for better visibility?
Do you want to increase your brand awareness, attract new clients, and generate engaging content?
👉 You need a digital communication strategy that is coherent, effective, and aligned with your DNA.
💡 My Role
To support your brand in the design and deployment of your digital strategy, from positioning to content production, including optimizing your online presence.
My goal: to provide you with value-creating content that tells your story with accuracy and impact.
🎯 MY MISSIONS
• Develop your multichannel digital and editorial strategy
• Conduct a complete SEO audit (technical, semantic, and strategic)
• Create or optimize your website to improve your visibility
• Design your editorial calendar and structure distribution across your channels (website, social media, newsletters…)
• Produce and optimize engaging content
• Define priority formats based on your audiences and objectives
• Monitor the performance of your digital actions
🙌 About
🎓 Master's in International Marketing & Digital Communication – INSEEC
💼 10 years of experience in strategic, digital, and multichannel marketing
🏫 Marketing and Communication Teacher at Win Sport School and IPAC Business School
🏔 Areas of expertise: Sport, Outdoor, Innovation, Ecology
🌍 References: VAUDE, Thule, Labyrinth Bikes, PUKY, Icelantic, Patriarche, RunMotion Coach…
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- PATRIARCHE ARCHITECTURECommunication and Marketing ManagerARCHITECTURE AND URBAN PLANNINGOctober 2021 - June 2022 (9 months)Le Bourget-du-Lac, FranceDevelopment and implementation of communication actions for Patriarche and its six subsidiaries in France and abroad. Website updates, marketing strategy, project management, event organization, press relations, video/photo creation, content creation.
- Horizon VerticalMarketing and Communication ManagerAugust 2023 - June 2025 (1 year and 10 months)Annecy, FranceDevelopment and management of the marketing strategy for the French market for 10 outdoor, bike, and mobility brands (VAUDE, PUKY, EIGHTSHOT, UVEX, LABYRINTHBIKES, ICELANTIC, THULE, ESBIT, KONG, TENDON). Deployment of multichannel campaigns with 30 reseller clients. Management and optimization of the marketing budget to maximize ROI. Coordination with international teams (Germany, USA). Organization of 7 B2B/B2C events per year. Social media management (+20% audience in 2024). Management of 15 ambassador athletes and partnerships to increase brand visibility.
- OUTDOOR 07Communication Manager - ConsultingSPORTSJanuary 2020 - January 2022 (2 years)Valence, FranceCommunication for the sports event "Raid d'Elles" - Event & Partnership. Communication tools, posters, flyers…
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Education
- MSc 2 Communication, Advertising and Digital StrategyINSEEC Business School - Work-Study Program2021
- MSc 1 International Marketing (100% English)INSEEC Business School - Work-Study Program2020