Freelancer profile translated to English.
Back to original languageAbout Anne-Charlotte
The creation of communication strategies and the management of event projects are at the heart of my professional journey.
Organized, rigorous, and with excellent interpersonal skills, I will be able to leverage my skills to serve your ambitions.
From the design of your brand identity to the implementation of a communication strategy adapted to your target audience, through the design and execution of events, I can best support you in making your aspirations a reality.
I will also surround myself with a network of professionals to offer you the best creative and event concepts that will make your project unique.
Both in agency and client-side, my professional experience has allowed me to acquire many skills and, above all, to be able to work with all audiences, internal & external.
Do not hesitate to contact me to discuss your project together!
French
Native or bilingual
Can work on-site
Lille (up to 30km)
Experience
- Decathlon UnitedShareholder Communication ManagerSPORTSFebruary 2021 - Today (5 years and 4 months)Lille, FranceProject management for events in FRANCE and the UNITED STATES - Digital & physical (from 80 to 60,000 people connected via IP)360° Communication (mailing campaigns, digital materials, training, events...etc.)Creation and distribution of internal content (and external when necessary)Communication strategy, results analysis, reportingAnalyze performance (measure KPIs)Support the skill development of shareholder relays (creation of physical and digital training, communication materials, communication strategy advice...etc.).
- ISEFAC Bachelor, l'école des bachelors spécialisésProfessional Speaker - Digital Event ManagementEDUCATION AND E-LEARNINGJanuary 2020 - Today (6 years and 5 months)Lille, FranceDigital and Virtual Event Management CoursesReview of event setup (who, what, for whom, why?)Understanding the purpose of an eventKnowing the digital tools that can be used during an event (how and why?)Knowing how to identify relevant digital communication channels for an eventIdentifying and understanding the benefits of new digital communication strategies (live streaming, social media, influencers, etc.)Understanding the transformation of events due to the absence of physical meetings (what are the benefits?)Discovering new technologies used in event management
- Decathlon FranceCommunication and Event Manager - VITALSPORTSPORTSJanuary 2019 - January 2020 (1 year)Manage and conceptualize the organization of VITALSPORT for the 2019 and 2020 editionsTrain store teams and event managers (in-person and remote training)Support the involvement of DECATHLON stores in VITALSPORT (local communication strategy, creation of adapted communication tools for stores and participating local sports clubs...)Define KPIs and measure the effectiveness of implemented actions through the creation of digital toolsCreate new tools to improve the store experience in organizing their events (digital tools, internal and external communication tools, training, personalized drives, etc.)Create a global communication strategy in conjunction with other DECATHLON communication teams PROJECT HIBSTERCreate a brief for the Hibster project (health sector & students in the Lille metropolitan area) to deploy new communication and event projects related to the health sector.
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Education
- Master, Communication and Media StudiesISEFAC ALTERNANCE LILLEMaster, Étude de la communication et des médias
- Bachelor, Conference and Event OrganizationISEFAC Bachelor, the school of specialized bachelors2018Bachelor , Organisation de conférences et événements