Freelancer profile translated to English.
Back to original languageAbout Anne-CĂ©cile
Hello đ
B2B Marketing Consultant with over 10 years of experience, I specialize in supporting tech startups and growing SMEs. I help structure, accelerate, and optimize your marketing and sales levers, from strategy to operations.
The goals I can help you achieve:
đŻ Acquisition & Lead Generation
Generate qualified leads, implement effective funnels, improve your conversion rates, and structure your campaigns (SEO, SEA, Ads, emailing, social media, events).
đ§ Marketing Strategy & Go-To-Market
Clarify your positioning, define your messaging, enhance your visibility, and support your sales teams.
đââïž Product-Market Fit & Growth
Analyze usage patterns, structure your offering, identify the right segments, and build a sustainable growth strategy.
đ SEO & Website Optimization
SEO audit, technical and semantic optimization, conversion rate improvement, UX recommendations.
đ€č Structuring Marketing & Sales Processes
Implementation of tools, automations, and workflows (CRM, marketing automation, nurturing, reporting).
đŁ Developing your visibility, especially on LinkedIn
Strategy, editorial calendar, content production, and optimization.
My role: to provide you with immediately operational expertise, capable of combining strategic vision with rigorous execution.
Let's discuss your challenges during an initial conversation to determine how I can help you achieve your goals.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- AlmarisPart-Time Marketing ManagerREAL ESTATEFebruary 2024 - Today (2 years and 6 months)Paris, FranceAs a freelance marketing manager for Almaris, I work part-time to structure and manage the marketing and acquisition strategy.
- My mission is to strengthen Almaris' visibility among non-profit organizations and estate professionals.
- I am responsible for producing strategic content, generating leads, and managing the brand across various channels.
- I develop key messages, provide the sales team with the necessary tools, and analyze performance to guide marketing actions.
- Komin.ioPart-Time CMOSOFTWARE PUBLISHINGOctober 2023 - February 2024 (5 months)Paris, France
- Lead and opportunity generation
- Creation of an acquisition strategy
- Creation of Outbound prospecting campaigns
- Structuring of marketing processes on the CRM (Hubspot)
- SEO optimization of the website (Webflow)
- Review of messaging and value proposition
- Content creation (blog posts / customer testimonials)
- Organization of participation in trade shows
đŻ 15-20 opportunities / month generated by marketing activities - SwimmyPart-Time Marketing ManagerENTERTAINMENT AND LEISUREFebruary 2023 - Today (3 years and 6 months)Paris, France
- Implementation of a marketing automation tool (Brevo)
- Creation of automation sequences for re-engaging platform users (250K users)
- Creation of monthly newsletters
- Creation of an affiliate strategy (Affilae)
- Establishment of partnerships
- Management of the Owner Onboarding service
Recommendations
CP
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Education
- Msc in International Project DevelopmentRouen Business School2012Msc in International Project Development
- Bsc in International BusinessRouen Business School2011Bsc in International Business
Certifications
- HubspotHubspot2023