Freelancer profile translated to English.

Description

I support executives and general management in structuring and accelerating their marketing and digital strategy.

For nearly 20 years, I have been working at the intersection of brand, business, and execution, with both a strategic and operational approach.

I have developed particular expertise in the premium, food, lifestyle, and experience sectors, with a strong focus on desirability, brand consistency, and performance.

💥 I intervene in particular on:

Structuring marketing & communication strategy

Brand positioning & messaging platform

360° management (content, social media, influence, PR)

Developing brand awareness and desirability

Business activation (acquisition, conversion, loyalty)

Coordination of teams and partners

👉 I regularly support general management as:

Outsourced CMO (1 to 3 days / week)

Strategic interventions (audit, repositioning, launch)

Key project management (rebranding, launch, growth)

My approach:

Structure. Prioritize. Activate. Measure.

My offers

1. Outsourced CMO

👉 1 to 3 days / week

👉 global management

2. Marketing Audit & Strategy

👉 1 to 2 months

👉 concrete deliverables

3. Brand Repositioning

👉 platform + messaging + territory

Social / Content / Influence Acceleration

👉 awareness + desirability

Languages

Spanish
Fluent
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Paris (up to 30km), Lyon (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)

BE INFLUENT
Founder & Digital Director
CONSULTING AND AUDITS
January 2014 - Today (12 years and 5 months)
Paris, France
BE INFLUENT | DIGITAL AGENCY - France & Spain | Since 2014

SUPPORT FOR GENERAL AND COMMERCIAL MANAGEMENT
DIGITAL PERFORMANCE AND REVENUE MANAGEMENT

Omnichannel orchestration: acquisition, conversion, loyalty
360° budget management & ROI arbitration of investments
Management and federation of multidisciplinary teams (acquisition, content,...)
Consulting for general management in strategic & business management
Data-driven management & funnel optimization (CRO, LTV, retention)

+180% REVENUE 2014 - 2025 - 80% GROSS MARGIN
10 years of partnership with Agapes restauration - Mulliez Group
Digital Transformation Digital Communication Digital Marketing Strategy Branding Corporate Strategy
FORMATRICE & CONFERENCIERE
Trainer, Speaker & Mentor
EDUCATION AND E-LEARNING
January 2012 - Today (14 years and 5 months)
Paris, France
France - Spain | Since 2012

Digital, Data & AI literacy for executives

Design and facilitation of marketing & innovation training programs

Interventions with marketing departments, executive committees, and operational teams

Average satisfaction: 9.5 /10
150 professionals trained
Generative AI Training Training Facilitation
Agence AMBASSABUZZ
FOUNDER - 1st French startup dedicated to influencer marketing
CONSULTING AND AUDITS
December 2011 - June 2014 (2 years and 6 months)
France
INFLUENCER MARKETING PLATFORM - France | 2011 - 2014

Key account client acquisition - multi-market environments

Creation and development of a digital acquisition & conversion platform - innovation award.

Structuring of the business model and go-to-market focused on high traffic volume

Acquisition and rapid growth of the user base (6000+ creators)

Development of strategic partnerships with national brands

€500K raised
+30 key accounts in 2 years
Influencer Marketing Startup Development