Freelancer profile translated to English.

Description

CRM & emailing consultant with 5 years of experience in e-commerce and retail environments.

I support brands in structuring and activating their CRM, from defining the strategy (automated journeys, lifecycle, loyalty programs) to the operational execution of email campaigns (integration, routing, sending security), particularly on Salesforce Marketing Cloud.

I intervene according to needs:

• as operational support for the integration and routing of emailing campaigns

• in CRM management for monthly assignments

• or through CRM audits to quickly identify performance levers

Approach focused on reliability, performance, and business results.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Kusmi Tea
CRM Project Manager and Emailing Manager
E-COMMERCE
December 2023 - September 2025 (1 year and 9 months)
Paris, France
Guardian of the CRM strategy - Database of +900K opt-ins and €3 million generated per year
-Development of a CRM strategy consistent with brand objectives
-Reduction of newsletter sends while maintaining a 25% contribution to web revenue

Continuous Improvement
-Collection of customer feedback (satisfaction surveys, NPS, online reviews, mystery shopping...)
-Competitive intelligence and initiative-taking to strengthen customer engagement and satisfaction (monitoring innovations in CRM, direct marketing, customer data, and relationship journeys...

Loyalty Program Redesign - Contribution of around 1 point to growth and an increase from 1% to 2.5% in the average number of baskets per member
-Guardian of the loyalty program redesign across different markets in collaboration with graphic design, legal, data analyst, and IT teams
-Supervision of all communications related to the program (CRM campaigns, print materials, in-store tools, social networks)
-Implementation and animation of loyalty benefits (double points, private sales, privilege days)
-Preparation of monthly reports on loyalty mechanics and expected ROI.

Management
-Management and leadership of a team of 3 people
-Setting operational priorities and supervising the team in achieving objectives
-Budget management
Email marketing CRM Loyalty Project management Salesforce Marketing Cloud
Kusmi Tea
Emailing Manager
E-COMMERCE
August 2021 - December 2023 (2 years and 4 months)
Paris, France
Definition and implementation of a newsletter strategy (900K opt-in database)
-Conception, creation, and integration of campaigns across 6 markets via Salesforce Marketing Cloud
-Analysis of CRM KPIs and performance optimization
-Analysis and continuous performance improvement (A/B testing, responsive testing...), deliverability optimization
-Implementation and optimization of marketing automation workflows
-Participation in lead generation (contests, partnerships)
Emailing CRM Customer analysis and segmentation Email marketing
Sarenza
Web Marketing Manager DACH
E-COMMERCE
August 2020 - February 2021 (6 months)
Paris, France
• Creation and implementation of promotional and full-price content according to the commercial calendar.
• Creation and translation of commercial newsletters.
• Participation in site and CRM projects: deployment of projects from various departments on the site and in emails, translations, and user acceptance testing for project implementation.
• Monitoring the results of actions taken on the websites and newsletters of the relevant markets.
Adobe Campaign Batch Newsletter writing