Freelancer profile translated to English.

Description

Today more than ever, brands are expected to live up to expectations – those of a rapidly evolving world and the challenges it presents.

I’m Anne. Senior Brand Strategist and Designer, founder of the agency Sister since 2012.

I support founders and leaders who want to make their brand their most valuable asset – and the foundation of what they build for the long term.

My approach combines business intelligence and creative boldness. I act not only as a designer, but as a strategist and a thinking partner.

I work with companies, entrepreneurs, and institutions that refuse the ordinary.

Who want to build something that lasts.

Strategy, design, space, content... Everything I do stems from the same conviction: your brand can be a lever for transformation – for your business, and beyond.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Senlis (up to 50km)

SISTER
Director
CONSULTING AND AUDITS
February 2012 - Today (14 years and 4 months)
Senlis, France
Since 2012, I have been leading Sister, an agency specializing in brand strategy and design. I support VSEs, SMEs, large companies, and institutions in the conception and deployment of their brand identity across all their touchpoints.

My role:
End-to-end creative direction on all projects. I define the brand strategy, design visual identities, oversee deployment across all media (digital, print, packaging, physical space, events), and coordinate multidisciplinary teams through our “Brothers” model (photographers, developers, copywriters, motion designers, interior architects).

Developed Expertise:
360° vision of brand identity. Ability to think strategy, concept, creation, and deployment in an integrated manner. Collaborative approach with facilitation of strategic workshops (positioning, naming, personas, brand content). Management of complex multi-channel projects. Coordination of multidisciplinary teams. Adaptation of the method according to client needs (from VSE projects to large account deployment).
Made For Com
Art Director
PRESS AND MEDIA
September 2004 - February 2012 (7 years and 5 months)
Paris, France
Art Director at a Parisian communication agency specializing in luxury and beauty, where I acquired in-depth expertise in art direction for premium and demanding brands.
Art Direction