Anne-Camille Dequidt

🎯 Do you want to structure a clear offer, deploy your marketing actions and align your teams around a customer-centric and performance-oriented strategy?

👋 Who I am:

Freelance consultant with 7 years of experience in B2C, B2B, and B2B2C marketing and product marketing (Retail, FMCG, E-commerce, Tech).

📌 What I can bring you:

🧩 Define the omnichannel customer offer & experience

– Cross-reference customer data & product analysis to define relevant offers per channel (DTC, stores, marketplaces)

– Translate customer insights into differentiating journeys & value propositions

📊 Structure an ROI-driven & business-oriented strategy

– In-depth market, competition & audience segmentation analysis

– Optimization of pricing, promotion, and loyalty strategies

– Feed the roadmap based on customer insights

🛒 Optimize your customer journeys & e-commerce performance

– Audit and optimization of the conversion funnel, merchandising, and product content

– Activation of the right levers according to the journeys (CRM, ads, promotions, ...)

📣 Orchestration & optimization of marketing activations

– Management of 360° media campaigns: social, online video, influencer, PR, TV, DOOH

– Retail media expertise: instore, onsite, offsite, CRM

– Trade marketing coordination: POS displays, promotions, advertising

🚀 Product launch & go-to-market

– Positioning, storytelling & messaging

– Alignment of internal teams (Sales, Support, Partners, CatMan)

– Content creation: landing pages, sales decks, success stories, ...

➡️ Whether you are in the framing phase or have a clear vision, do not hesitate to contact me, even just for an exploratory coffee.