Anne Caballero Santa Cruz

• - Development of B2B sales for key accounts and Retailers, Etailers, Architects, Projects, / Lead Management

• - Field prospecting and trade shows, CHR Hotel Luxe Swisspeak Verbier projects

• - Analysis of P/G/S/B (Platinum, Gold, Silver, Bronze) Customer Sales and implementation of commercial actions

• - Fashion Accessories Activity Reporting for ASIA Zones

◦ - Export commercial development of both ranges

◦ - Management of a team of 4 sales representatives

◦ - Development of the Luxury Hair Accessories collection for Givenchy, Jacques Dessange, Burberry, Alexandre de Paris… clients and own collection (400 references) choice of materials, finishes, themes, and presentation boards, trend books, and benchmarking [IMAGE] [IMAGE] [IMAGE]

• - Development of Printed and Jacquard Collections Inditex Baby, Inditex Tean, Mango Baby Kids & Tean, Gap Kids & Baby

• - Sales Research and product development from moodboards and client trend books

• - Management of an agent network (Spain, USA, Canada, Colombia, Brazil, Japan, Brazil, China, Taiwan)

• - Competitive intelligence, benchmarking of trends, Models and fabrics – creation of moodboards sourced from WGSN

Develop collections and business (all distribution channels: retail, wholesale, e-commerce) in existing export markets, open new territories. Drive collections and adapt them to the needs of these markets. Develop the product mix. Develop the commercial strategy for 4 brands in the relevant zones. Adapt the European retail and wholesale commercial policy to the requirements of the American and Asian markets. Establish action plans and three-year commercial strategies. Present 4 collections twice a year, plus capsule and cruise collections (showroom and trade shows). Establish implementation calendars, sequencing according to seasonality. Establish collection needs for agents and distributors. Establish sales forecasts by model/size/color for USA/ASIA. Monitor daily sell-out, trigger commercial operations and/or reorder needs. Analyze profitability by product KPI

Achievements. Opening of more than 25 points of sale (own stores and department store corners) in Asia, Russia, and USA, generating a global turnover of €9 million. . Signing of distribution agreements, Hempel Group (China) for 20 openings in 3 years, . Management of a team of 20 people. . Artistic collaboration with the SAWA brand and musical artists. . Introduction of a specific size grid for each market, introduction of 40% of target models for USA and ASIA. . Implementation of a process to adapt the European merchandising policy to the consuming habits of USA and ASIA.