Freelancer profile translated to English.

Description

Need toidentify new levers of business opportunitiesormake a data-driven decision?

Do you want to:

-> Launch into a **new market**? Know your **competitors**?

-> Define yourproduct positioningand stand out with the best **value proposition**?

-> Oranalyze your data setsto better adjust your business actions?

With over 8 years of experience in consulting and e-commerce, I support my clients on strategic issues,with market research, custom analyses, and actionable recommendations.

Market research and market sizing
Demand segmentation and customer targeting
Benchmark & competitive mapping
Go-to-market strategy, product launch support
Qualitative and quantitative analyses

I interview B2B/B2C players in France and internationallyfor an in-depth view of the sector's challenges.

The goal? An informed, data-driven decision

Looking forward to collaborating on a project together!

📍100% Remote work

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BA Insights
Market research and Go-To-Market strategies
CONSULTING AND AUDITS
October 2022 - Today (3 years and 7 months)
Market research and strategic recommendations to support decision-making 🚀

Some projects already carried out for clients in various sectors:

Marketing study, persona definition, and identification of new acquisition channels
Go-to-market strategy for an Edtech start-up
Benchmark and mapping of players in an acquisition logic
Strategy and data study for a start-up preparing for fundraising
Market study and business model proposal for the development of a new offer.
Product benchmark and positioning recommendations on Amazon
Analysis of the profitability of an e-commerce brand and identification of optimization levers
Marketing Study Market Research Benchmark Market Research
BMS International
Insights & Expansion Manager
E-COMMERCE
February 2021 - May 2025 (4 years and 3 months)
Identification of new market opportunities to boost the company's profitability
Reporting, monthly KPI review, and target recommendations
Pricing and margin optimization and negotiation with our partners
Product profitability studies / audits (production / supply / sales)
Implementation of product launch strategies in retail (marketplaces / physical stores) in collaboration with the marketing, supply chain, and purchasing teams.
Business cases and profitability analyses
Mantu Group
Head of Market Intelligence
CONSULTING AND AUDITS
September 2019 - February 2021 (1 year and 6 months)
Responsible for the Market Intelligence department (managing a team of 7 analysts).
Management of the pipeline and delivery of market research projects (+60 projects/year)
Implementation of a new service catalog + pricing
In charge of recruitment, team coaching + P&L management.

Check out Anne's experience

Thibault

Teetsh

Reviewed on 2/19/2024

I conducted a market study with Anne, she was very attentive and quickly understood the scope of the mission. Very happy with the final deliverable as well. I recommend!

Florent

Nopillo

Reviewed on 10/16/2023

Anne was able to support us in a complex environment: we work in a technical market, requested Anne on several international markets and with tight deadlines. In addition, we had very little time to write the initial brief and guide Anne. She was able to frame the project and the analysis she delivered taught us a lot and directly impacted our decision-making. Thanks again!

Show all 4 reviews