ABFreelancer profile translated to English.
Back to original languageAbout Anne
Digital marketing and communication manager, I develop high-performing strategies to strengthen brand image and maximize engagement.
With 8 years of experience in multichannel communication, content creation, and customer relations, I combine innovation and data to transform digital challenges into growth levers.
French
Native or bilingual
Can work on-site
Angoulême (up to 50km)
Experience
- BCOMDigital Marketing and Communication ConsultantJanuary 2023 - Today (3 years and 5 months)FranceDigital marketing strategy (budgets, resources, and marketing plan) / Media communication strategy / Social Media Strategy (organic and paid FB, IG, IN Ads) / Website SEO and UX audit to optimize customer journey and indexing / Content marketing strategy based on personas / Paid media strategy (SEA, Affiliate, Display, Marketplaces, comparison sites) / Tracking tool recommendations and reporting setup (KPIs and Google Analytics)
- Bureau National Interprofessionnel du CognacCommunication and Press Relations OfficerJanuary 2020 - December 2022 (3 years)Cognac, FranceCreation and management of digital materials (newsletter, presentations) / Creation and publication of news on WordPress / Project management and supervision of agencies and service providers / France press strategy / Organization of media and influencer trips / Thematic and strategic monitoring for various departments
- LEC FestivalCommunication and Event Management ManagerJanuary 2017 - December 2019 (3 years)Cognac, FranceTeam management (15 people) Communication and event strategy / Project manager for the WordPress website redesign / Oversight of SEO-optimized content writing / Social media strategy (Facebook, Instagram, LinkedIn) / End-to-end logistics management for the festival / Press strategy and management of about ten media outlets / Creation of communication materials (newsletter, videos, online communication kit, ppt presentations, flyers, brochures)
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Education
- Master in Digital Marketing ManagementNaïas 2024Master manager marketing digital
- Bachelor's degree in Business Information ManagementIFA Marcel Sauvage2013Licence documentaliste d'entreprise