Freelancer profile translated to English.

Description

For over 15 years, I have been helping leaders and companies in their communication to formulate their narrative, clarify their positioning, and structure their reputational capital.

A well-told story creates clarity, coherence, influence, and impact.

WHAT WE WORK ON

Your narrative • Your brand
Your audience • Your communication
Your storytelling • Your leadership advocacy

OBJECTIVES

Build a clear, coherent, and strategic narrative.
Give meaning and structure to your vision.
Strengthen your influence.
Establish sustainable reputational capital.

SERVICES

Training & workshops (storytelling, public speaking, positioning)
Consulting & coaching (brand narrative, reputation, communication)
Outsourced Communications Director / Branding / Leadership advocacy

TYPICAL MISSIONS

1. Brand narrative, rebranding & positioning

Clarification of the narrative: key messages, narrative platform, brand/strategy coherence.

2. Editorial strategy

Definition of narrative pillars, calendar structuring, strategic support.

3. Reputational capital & sensitive communication

Support during tense periods: narrative framing, posture, talking points, press release & media brief.

4. Leadership / employee advocacy

Construction of personal narrative: vision, convictions, narrative style, speeches.

5. Outsourced Communications Director

Strategic management: messages, memos, stakeholders, narrative coherence.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Peraspia Conseil
Thought narrative partner I Positioning & communication strategy I Public speaking
DIGITAL AND IT
July 2025 - Today (1 year and 1 month)
Paris, France
Training | Coaching & Consulting | Outsourced Communications Director/Branding
Your story • positioning and brand identity, talking points
Your audience • storytelling, corporate & brand communication
Your narrative • public speaking, ghostwriting, media training, leadership & employee advocacy
Communication strategy consulting Branding & Identity Leadership & employee advocacy Public speaking Ghostwriting
Accor
External Communications Director
HOSPITALITY
January 2023 - June 2025 (2 years and 5 months)
Paris, France
Public relations & press: strategy, PR, influence, partnerships, editorial calendar
Writing; speeches, talking points, social media posts, press releases,...
Leadership & employee advocacy: public speaking and media training, media briefing
Internal communication: employee engagement
Corporate communication; articles, reports, videos
Public Relations Ghostwriting Public Affairs Internal and external communication Communication strategy
Accor
Brand and Communications Director (Institutional and Internal)
HOSPITALITY
January 2019 - January 2023 (4 years)
Paris, France
Branding - brand identity and platform, strategic planning, storytelling, talking points
B2C Communication - brand & marketing content, digital communication, 360° communication
Institutional Communication - PR, brand content, financial communication, partnerships
Internal Communication - events, employee advocacy, writing
Crisis Communication
Branding & Identity Internal and external communication Leadership & employee advocacy corporate communication Communication strategy