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Anna Van Het MeerAV

Anna Van Het Meer

Head of Finance, HR & Digital Transformation

€350/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anna

I am a specialist in operations improvement and business transformation with experience in finance, HR, sales, systems, and processes.

I help companies solve day-to-day operational problems without losing sight of the overall business vision. My approach is generalist: I understand how the different areas of an organization connect and I work to ensure that processes, people, and tools function in a coordinated manner.

I have led digitalization projects, process optimization, automation, system implementation, operational reorganization, and internal control improvement in companies of various sizes, from SMEs to multinationals.

I like to combine strategy and execution. I not only identify improvement opportunities, but I also help implement them, taking on operational work when necessary to free up teams' time and guarantee results.

Some examples of projects include:

• Optimization of financial and administrative processes.
• Implementation and improvement of accounting systems, CRM, and HR tools.
• Automation of manual tasks and error reduction.
• Design of processes and definition of roles and responsibilities.
• Creation of dashboards and management indicators.
• Management of transformation and organizational change projects.

My goal is simple: to help companies work better, with less friction, more visibility, and processes that can grow with the business.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Dutch

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • Wolters Kluwer
    Business Transformation Manager
    April 2024 - July 2025 (1 year and 3 months)
    Barcelona, Spain
    Led transformation initiatives to align business and IT priorities and streamline core processes. Translated strategic goals into actionable roadmaps and measurable improvements. Facilitated workshops to document current vs. TO-BE processes, and oversaw solution requirement documentation, testing, and delivery. Drove stakeholder engagement and change management. Represented Spanish market needs in European programs to secure compliance and system harmonization.
  • Iventions International Events
    Head of Finance, HR & Digital Transformation
    January 2022 - January 2025 (3 years)
    Delivered full process and systems transformation of a growing SME, integrating CRM, accounting, HRIS, and reporting systems into a single operational ecosystem. Built a financial and procurement management solution with automated approval workflows and vendor tracking, replacing manual procedures and supporting a sharp rise in project volume. Created real-time Power BI dashboards providing leadership with full visibility of cash flow, project profitability, and spend performance. Established HR infrastructure, workplace policies, and flexible benefits that improved retention and operational consistency. Defined governance standards, SOPs, and documentation ensuring scalability, compliance, and cross-functional alignment across finance, HR, and procurement. Oversaw the full accounting cycle, HR, IT, and facility management.
  • Page Group
    P2P and Payments Team Lead
    January 2020 - January 2022 (2 years)
    Managed Accounts Payable and Payment operations for Europe's top five entities, overseeing high value transactions and vendor relations. Implemented automation in Power Automate and VBA, cutting manual workload and reducing financial risk by eliminating duplicate payments. Defined KPIs and delivered monthly reporting packs for senior management. Strengthened compliance through automated internal controls and audit readiness.

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Education

  • Executive Development Program in Digital Transformation for
    SMEs
    2024
    Executive Development Program in Digital Transformation for
  • Professional Scrum Master I
    2018
    Professional Scrum Master I

Skill set

Categories