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Anna Van Het MeerAV

Anna Van Het Meer

Organization, Processes and Digitalization

€350/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anna

I am a specialist in operations improvement and business transformation with experience in finance, HR, sales, systems, and processes.

I help companies solve day-to-day operational problems without losing sight of the overall business vision. My approach is generalist: I understand how the different areas of an organization connect and I work to ensure that processes, people, and tools function in a coordinated manner.

I have led digitalization projects, process optimization, automation, system implementation, operational reorganization, and internal control improvements in companies of various sizes, from SMEs to multinationals.

I like to combine strategy and execution. I not only identify improvement opportunities but also help implement them, taking on operational work when necessary to free up team time and ensure results.

Some examples of projects include:

• Optimization of financial and administrative processes.
• Implementation and improvement of accounting systems, CRM, and HR tools.
• Automation of manual tasks and error reduction.
• Design of processes and definition of roles and responsibilities.
• Creation of dashboards and management indicators.
• Management of transformation and organizational change projects.

My goal is simple: to help companies work better, with less friction, more visibility, and processes that can grow with the business.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Dutch

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • Wolters Kluwer
    Business Transformation Manager
    SOFTWARE PUBLISHING
    April 2024 - July 2025 (1 year and 3 months)
    Barcelona, Spain
    International business transformation program focused on modernizing processes.

    My work involved understanding how different departments operated, identifying inefficiencies, and ensuring that new solutions met the real needs of the business.

    I collaborated with Finance, Sales, Customer Service, and Operations teams, acting as a liaison between local teams and international project leaders. I participated in initiatives related to Salesforce and SAP, supporting users throughout the change process.

    Beyond technology, my focus was always on improving how people work: simplifying processes, eliminating unnecessary tasks, and facilitating collaboration between departments.

    This experience reinforced one of my main strengths: combining a global business vision with a very practical way of working. I like to understand the complete context, but also get involved in execution so that changes translate into real results.
    Process Optimization digital-transformation change-and-transformation-management Change Management
  • Iventions International Events
    Head of Finance, HR & Digital Transformation
    January 2022 - January 2025 (3 years)
    Barcelona, Spain
    At Iventions, I worked with the company's management to organize and optimize diverse areas such as finance, human resources, systems, and operations.

    My role consisted of identifying what was hindering the business and transforming it into simpler processes, better-connected tools, and more efficient ways of working.

    I participated in digitalization projects, automation, process definition, reporting, and organizational improvement, always with a very practical, results-oriented approach. Improving coordination with the external accounting firm, which supported employee documentation preparation, payroll, tax requirements, fiscal closings, etc.

    During this period, the company experienced strong growth, multiplying its revenue by seven. Process optimization, digitalization, and the creation of more scalable structures allowed us to support this growth without operational complexity increasing at the same pace.

    With a generalist business view, I quickly understand how challenges in finance, HR, or commercial areas fit into the organization as a whole.

    It is precisely this ability to connect areas, solve specific problems, and support execution that I currently bring to my clients as an independent consultant.
    process-management digital-transformation Process Optimization talent-management-and-employee-development
  • Page Group
    P2P and Payments Team Lead
    HUMAN RESOURCES
    January 2020 - January 2022 (2 years)
    Barcelona, Spain
    At PageGroup, I was responsible for an international team handling financial processes for several European countries.

    A significant part of my work involved area management, monthly and annual closings, audits, data analysis, bottleneck identification, and leading continuous improvement initiatives that allowed teams to spend less time on administrative tasks and more time on value-added activities.
    Audit Netsuite Team Management Controlling Process Automation

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Education

  • Executive Development Program in Digital Transformation
    EAE
    2024
    Transformación Digital para pymes
  • Prosci Change Management Program for Managers
    2017
    Prosci Change Management Program for Managers

Certifications

  • Professional Scrum Master I
    Scrum
    2018
    Agile Project Management Project Management Scrum Master Project Management (PMO) Project Management

Skill set

Categories