About Anna
Dutch
Native or bilingual
English
Fluent
Italian
Basic
Experience
- Code d'azurOnline ProducerDIGITAL AND ITJanuary 2025 - April 2025 (3 months)Amsterdam, NetherlandsDuring this period, I was responsible for the end-to-end production of marketing campaigns for Polestar Netherlands. In addition, I initiated and launched a new cross-functional initiative: the Program Team. The goal of this team was to bring together the content and marketing departments to foster collaboration, exchange knowledge, and identify opportunities for campaign improvement and innovation.
- LivelongProduct OwnerHEALTH AND WELLNESSJanuary 2025 - Today (1 year and 5 months)Amsterdam, NetherlandsAt Livelong, I take on the role of both Product Owner and Marketing Lead, shaping the brand’s content, marketing, and overall strategic direction. Each week, I set clear priorities, define goals, and guide the team to focus on the initiatives that bring the highest business value. I translate new ideas into actionable roadmap items, working closely with stakeholders to decide what gets developed first and when.One of my key projects was redesigning the company website: from creating a new sitemap and restructuring the content to crafting conversion-focused messaging and clear calls-to-action resulting in a stronger online presence and improved user engagement.
- Van Ons - Digital AgencyProject ManagerNovember 2021 - October 2024 (2 years and 11 months)At Van Ons, I worked as a project manager to realize new websites from the design phase to the final launch of the website. The content of the websites was very diverse: from content-focused websites like crimesite.nl and woonbond.nl, to large platforms like meetings.nl and omron-healthcare.com. I also gained experience in the e-commerce sector; dudokpatisserie.nl, haco-parts.nl, and intoleran.com are also among my realized projects.
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Education
- Hbo-Bachelor Communicatie en Multimedia DesignHogeschool van Amsterdam2019Hbo-Bachelor Communicatie en Multimedia Design
- Mbo-opleiding niveau 4 Media ManagementMedia College Amsterdam2014Mbo-opleiding niveau 4 Media Management