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Malt Strategy
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Malt Tech Trends 2026
Anna SpießAS

Anna Spieß

Strategy, Content & Photography

€650/day
4 projects
Ulm, DE
8-15 years
Content Strategy
Brand Strategy
Personal Branding Photography
LinkedIn
Brand Content

Average response time: 1 hour

Freelancer profile translated to English.
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About Anna

From strategic positioning and personal branding to content, corporate photography, website, and social media, I help companies tell their story in a way that reaches the right people.

Services:

• Positioning and Brand Strategy
• Personal Branding for Founders and Executives
• Corporate Photography and Personal Branding Photography
• Ghostwriting and Content Creation
• LinkedIn Strategy
• Website Copy and Brand Communication
• Developing Content Systems and Editorial Processes

What Clients Appreciate:

• Independent work and reliability
• Consistent brand presence through image and language
• Content that builds trust and has a measurable impact
Environmental and Sustainable Development
Digital and IT Services
Plant and Machinery
Fashion and Cosmetics
Film and audiovisual (AV)

  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Ulm (up to 50km), Stuttgart (up to 50km)

Experience

  • I-H&S GmbH
    Malt logoOn Malt
    Social Media Strategy, Content Marketing + Corporate Photography
    MECHANICAL ENGINEERING
    June 2025 - October 2025 (4 months)
    Backnang, Germany
    I supported I-H&S GmbH in further developing their social media strategy with a focus on efficiency, clarity, and tangible impact.

    I developed a structured, practical system for them: precise content ideas, authentic visuals, an efficient editorial workflow, and a clearly defined personal brand for the CEO.

    My contribution: strategic sparring, creative content impulses, and an on-site photo shoot that gave the brand a modern, personal face.

    Result: more structure, stronger recognition, and measurably higher visibility on LinkedIn and Facebook.
  • AS Medien und Kommunikation
    Online Marketing Specialist
    DIGITAL AND IT
    June 2019 - Today (7 years and 2 months)
    Germany
    Many companies have content. But no clear external impact.

    I support companies through:
    Content strategy, content planning, and content management, copywriting, design, and corporate photography.
    LinkedIn Copywriting Content Strategy Photography Social Media Content
  • RUN Lifewear GmbH - mundart studios
    Online Marketing/Branding, Social Media Management, Content Creation
    E-COMMERCE
    April 2023 - December 2023 (9 months)
    Göppingen, Germany
    Online Marketing and Social Media
    - Development and implementation of an effective social media strategy
    - Editorial and content strategy
    - Creative development, content creation, and production of high-quality social media posts (text, photo, graphics, video)
    - Collaboration with influencers to increase brand awareness and reach
    - Collection and analysis of KPIs
    - Community Management
    - Management of external service providers/agencies
    Social Media Content Content Strategy Content Creation Influencer Marketing Online Marketing
Check out Anna's experience

Reviews

5.0

Out of 1 rating

J

Jennifer

I-H&S GmbH

Reviewed on 11/6/2025

I would like to take this opportunity to give Anna a big compliment. She supported me actively in the area of social media with fresh ideas, creative content, and a keen sense for topics that truly appeal to our target audience. Her suggestions were not only inspiring but also practical and significantly enriched our content. I was particularly impressed by her reliability and her commitment, even going beyond her actual responsibilities. For example, she spontaneously met us at the trade fair to be there in person and gather valuable insights. This kind of dedication is far from a given and shows how much she identifies with her work and our team. In short: working with Anna was a great asset, both professionally and personally. Her creative, open, and dedicated nature makes her a valuable support for any team looking to grow in the social media space.

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Education

  • Master of Science, Media and Communications
    Offenburg University of Applied Sciences
    2017
    Master, Medien und Kommunikation
  • Bachelor of Applied Science (B.A.Sc.), Media and Information Science
    Offenburg University of Applied Sciences
    2014
    Bachelor of Applied Science (B.A.Sc.), Medien und Informationswesen

Certifications

Anna's certifications are only visible to Malt Community members

Skill set

Copywriting
Social Media Content
Content Creation
Editorial Planning
Campaign Planning
Website Conception
Website Copy
Content Production
Customer Segmentation & Analysis
Online Marketing
Content Marketing
Corporate Design
Project Management
Branding
Search Engine Optimization (SEO)
Content Management
Community Management
LinkedIn Profile Optimization
Photography
Photo Editing
Facebook Marketing
Social Media
Instagram
Communication
Instagram Marketing

Categories