Description

My name is Anna. I’m a Public Relations and SMM strategist with 5 years of experience.

🔹 What I offer

I provide end-to-end communications management — from building a PR strategy to consistent and thoughtful social media management. My goal is to shape a strong brand image and reputation. I design the customer journey, craft authentic narratives, and integrate them into the brand’s communication without using templates or clichés.

I work at the intersection of strategy, psychology, and aesthetics — to help your brand speak confidently, genuinely, and in tune with its audience.

🔹 Why work with me

— Master’s degree in Luxury Marketing and Services from a French business school

— Deep understanding of consumer psychology and how to work with audience expectations

— Strategic mindset rooted in fundamental marketing, not fleeting trends

— Open to long-term partnerships with small businesses and solo experts

I'd be happy to become a reliable partner in the growth of your brand.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Russian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

El Gusto&Marta Restaurants
Operations & Crisis Manager
RESTAURANTS AND FOOD SERVICE
January 2018 - Today (8 years and 5 months)
I work with this company on an outsourced basis and provide a range of services. Our collaboration includes the following:

Service: Brand Identity Development
I created a complete brand identity for two different restaurants from scratch. Developed a unique tone of voice and key messages to ensure consistent communication with the audience. Defined the brand’s personality and crafted detailed customer personas. Identified trust points, mission, and values to build long-term emotional connections with clients.

Service: Content Planning and Strategy
Developed tailored social media strategies based on each platform’s specifics and audience behavior. Created detailed monthly content plans including copy, visuals, videos, and stories — aimed at growing brand awareness and engagement.

Service: Social Media Management
Fully manage the brand’s social media presence: shoot and edit content, write and edit captions, schedule and publish posts. Maintain communication with the audience, respond to comments, increase engagement, and attract new clients organically.

Service: PR
Arranged placements in blogs, magazines, and newspapers. Initiated collaborations with brands from related industries. Planned and hosted memorable events — from DJ sets to tango nights — to strengthen the brand’s image and increase its visibility.
MCKL Marketing Agency
Operations & Project Lead
November 2024 - March 2025 (4 months)
Key Achievements in This Role:

Developed the full content strategy and led its execution on behalf of the agency
Created a comprehensive brand book to ensure consistent visual and verbal identity
Generated, published, and managed content, overseeing quality and alignment with brand standards
Created detailed content briefs for the outsourced team to ensure clear guidance