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Anna Rognon DésiréeAR

Anna Rognon Désirée

Content and digital strategy consultant

€1,200/day
Paris 20e Arrondissement, FR
15+ years
Social Media
Social Media Training
Executive Coaching
Digital Communication
Editorial Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Anna

Director of Brand & Content | Consulting, Training & Media

Over 15 years of experience in editorial strategy, brand content, and business development, gained in agencies and media (TBWA, Prisma Media).

Today, I support companies, agencies, and leaders in structuring their image, content, and visibility, with a clear objective: to generate impact and business.

I also develop training courses through Take Off and am the founder of Surf Cities, a high-reach media outlet in the lifestyle and travel universe.

- EXPERTISE
Brand & Content Strategy
Positioning and editorial platform
Overhaul of editorial systems
Brand content: conception and production
Definition of editorial lines and storytelling

Visibility & Influence (digital, social, PR)
Social media strategy (Instagram, LinkedIn)
Executive personal branding
Influence strategy & media relations
Deployment of communication initiatives

Business & Development
New business support
Bid responses
Development and visibility consulting

Training & Workshops
Content & Social Media Strategy
Instagram & Digital Visibility
Personal Branding & Executive Public Speaking
Development Methodologies / New Biz

- REFERENCES
Women's Forum / Publicis: content & visibility support
Prisma Media: agency new biz & editorial development
Geo Magazine: launch and development of Geo Aventure
Google: editorial strategy & internal content
SNCF Réseau: content strategy and creation of Les Nouveaux Chemins magazine, consulting and content direction for the sncf réseau website
Rip Curl: communication strategy and influence strategy
Training for L'Escalator / Publicis, content strategy, Pitch and social media strategy for Vivatech

Entrepreneurial Projects:
Surf Cities (founder – digital & print media)

SECTORS
Media, communication agencies, corporate, tourism, outdoor, lifestyle & sport.

  • English

    Fluent

  • German

    Conversational

  • Italian

    Conversational

Can work on-site
Paris 20e Arrondissement (up to 50km)

Experience

  • Take Off Collective
    Founder
    PRESS AND MEDIA
    October 2017 - Today (8 years and 8 months)
    Paris, France
    Take Off Collective advises, supports, develops, and/or produces any project in communication strategy, content creation, and digital media development.


    Digital Media, PR and Influence
    - Communication
    - PR / e-PR and influence strategy
    - Consulting and strategy for digital deployment
    - Consulting in social media and social media management
    Business Development, editorial consulting and brand content
    - Brand Content Management: consulting in content conception and production
    - Editorial project management
    - New Biz and bid responses
    - Consulting on positioning and brand messaging
    Training and workshops
    - Succeeding in social media communication
    - Social media creation and animation workshops
    - Workshop: visibility and development / new biz methodology

    In the media, communication agencies... and outdoor, adventure, lifestyle, sport sectors.
    Clients: Google (content consulting for internal communication and creation of messaging, editorial charter, and digital assets), Geo Magazine (development of Geo Aventure media: PR, communication, Brand Content, Social Strategy), Mullen Lowe Strateus (new biz), Guadeloupe and Martinique Tourism Boards (PR and e-PR), XL Airways (Media Relations), Crédit Municipal de Paris (Annual Report and editorial consulting), Compos Juliot (Digital Transformation, support and training on the agency's presence on social media)...
    Social Media Communication Strategy Digital Communication Community Management Communication Brand Content Business Development Public Relations Media
  • Groupe SOS / agence AlternaCom
    Agency Director
    CONSULTING AND AUDITS
    September 2016 - April 2017 (7 months)
    Director of an event communication consulting agency
    Management
    Business Development
    Operations
    Public relations and influence
    Business Development Event Management Communication Strategy
  • PRISMA MEDIA
    Development Director
    PRESS AND MEDIA
    February 2010 - August 2016 (6 years and 7 months)
    Development, new business, and communication for Prisma Media's Brand Content unit. Content strategy and deployment of editorial systems for Groupe CanalPlus, Club Med, Aéroports de Paris, Danone...
    Communication Strategy Public Relations Business Development Digital Communication Content Marketing Brand Content
Check out Anna's experience

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Education

  • Master's in Communication and Social Sciences
    Institut Français de Presse
    2006
    Communication et sciences sociales Droit de la communication et des medias Stratégie de communication Stratégie des medias Communication éditoriale Communication digitale
  • BTS in Business Communication
    ISCOM
    2002
    Stratégie de communication Communication de marque Identité de marque Planning stratégique Metiers de la publicité Semiologie de l'image
Check out Anna's education

Skill set

Business Development
Communication
Communication Strategy
Brand Content
Positioning Strategy
Content Marketing
Public Relations
Event Management
Community Management
Media

Categories