Anna Rimkus

Work with key strategic brand partners from designer portfolio to drive long term sustainable business growth and client satisfaction Responsible to build the adequate yearly marketing strategy and recommendation leveraging Zalando and its offering with the support of the respective business experts Responsible to orchestrate the execution of the yearly/seasonal marketing plans and campaigns liaising with internal and external stakeholders Gain a deep understanding of key strategic brand partners' business goals and turn data into compelling stories and actionable insights to help them succeed

Work with key strategic brand partners with total yearly revenues of around 15m EUR in 2024 to drive long term sustainable business growth and client satisfaction Expert in developing and executing Media & Activation strategies that achieve measurable results, with a deep comprehensive understanding of full-funnel marketing strategy creation and implementation Bringing insights into action through data: expertly analyzing, interpreting, and articulating data insights, ensuring both continuous campaign improvement and effective learning in collaboration with partners Responsible for translating overarching account strategy into concrete and tangible marketing activations that are tailored towards partner needs as well as the specifics of the Zalando offering

Led a publisher development team of 3 members Ensured a balanced portfolio of 40+ external traffic sources to monetise Set up a media planning strategy for up to 7-figure monthly budgets Provided 100% budget spend for mobile marketing campaigns while fulfilling client KPIs Protected the clients ad spend against fraudulent traffic activity