Anna Peredelskaia

I joined this company as a web designer, also creating various marketing materials such as visuals for social media, advertisements, and brochures. Thanks to the quality of my work and my understanding of visual and strategic challenges, the company entrusted me with an expanded role: the UX/UI design of a B2B client portal.

This portal allows clients to manage their licenses, e-learning services, and other company offerings. This project allowed me to mobilize all my skills in graphic design, ergonomics, user experience, and interface design, in a context with high technical and business stakes.

This is my project where I learned everything I know. We launched this startup without any financial support, so I handled everything from UI design to marketing, management, and educational content.

Results:

- > 20,000 users over 6 years

- 98% positive feedback

- 15% registration conversion rate

We received the French Tech visa as an innovative project.

You can see the interface design at www.easy-planet.ru

Instagram https://www.instagram.com/easy.planet/

Short Way is a top enterprise that produces custom furniture for restaurants and hotels. My main mission is to find new clients, particularly interior designers and restaurateurs. The company works with the best restaurants in Russia and the world, for example, White Rabbit Moscow (15th position in The World's 50 Best Restaurants).

My responsibilities include:

- Creating content for social media, especially Instagram and Facebook

- Communicating with clients

- Acquiring new clients (Facebook Ads and Google Ads)

- Copywriting

- Digital marketing strategy

- Designing websites, advertisements, and visual content for social media

- Photoshoots of interiors and furniture

https://www.shortway.ru

https://www.instagram.com/short_way/