Freelancer profile translated to English.
Back to original languageAbout Anna Paula
Project manager in brand content & SEO web writer.
I am the founder of Mouvoix, an agency for **brand discourse strategy & creation**, specializing in **360° brand content**. I support brands that wish to build a clear, coherent, and authentic **voice**, aligned with their values and designed to last.
With19 years of experiencein marketing, branding, and communication, I have worked in **media (television)**, agencies, and with brands from various sectors (education, tourism, nutrition, health, residential construction). This editorial and strategic background enriches my approach to brand content.
My specialty:transforming strategy into discourse, into voice.
I design and managemultilingual brand content (FR/EN/PT)that combines editorial excellence,voice consistency, and performance**, integrating **SEO, semantic, and datachallenges.
My creations cover:
- Defining editorial and digital strategies,
- Designing brand platforms, storytelling, and tone of voice,
- Producing content (editorial, social, advertising),
- Performance-oriented community management.
The Mouvoix agency functions as a **talent hub**: I manage projects and assemble tailor-made teams (designers, videographers, creatives) according to the needs of each mission.
I collaborate withbrands, agencies, and committed projectsin both B2B and B2C, on branding, growth, loyalty, or launch initiatives.
Editorial formats created as a writer:
- SEO-optimized blog articles
- Social media content
- Short video scripts (Reels, TikTok)
- Newsletters
- Email marketing
- Brand website and landing page copy
- Naming
...
Portuguese
Native or bilingual
English
Fluent
French
Fluent
Remote only
Primarily works remotely
Experience
- Amazonida
On Malt
Newsletter campaign for the launch of the Rayonnante collection by the brand Amazonida.ARTS AND CRAFTSJanuary 2026 - January 2026Toulouse, FranceI supported the brand in defining the editorial strategy and web writing for a newsletter campaign consisting of 8 sends, for the launch of the newRayonnantecollection by Amazonida Bijoux.This activation had a dual objective: to stimulate sales by supporting the collection launch, and to strengthen brand awareness by highlighting its universe, values, and personality - a brand inspired by the mysterious nature of Brazilian Amazonia, with its deep, gentle waters, its beliefs, and its charms, originating from this land where everything comes to life.My work was part of a brand content approach, building a coherent narrative across all newsletters. Each piece of content was written integrating copywriting techniques (hooks, preheaders, calls to action, message hierarchy) to optimize engagement, readability, and conversion, while respecting the editorial identity of Amazonida Bijoux.It was a real pleasure to work with Amazonida. - Mouvoix - Agence de conseil & création en discours de marque et brand contentFounder, writer & brand content project managerCONSULTING AND AUDITSOctober 2025 - Today (8 months)Toulouse, FranceBrand discourse strategy & creation360° Brand contentAuthentic alignment of voice with their valuesMouvoix is an agency for brand discourse strategy and creation, specializing in 360° brand content.We support brands in building a clear, coherent, and sustainable voice, ensuring authentic alignment between their discourse, values, and actions.From strategy to activation, Mouvoix designs multilingual brand content (FR / EN / PT) intended to be as accurate and engaging as it is effective, with an approach integrating SEO optimization, semantics, and data.We are involved in defining editorial and digital strategies, content production, and performance-oriented community management, by managing tailor-made projects through a talent hub approach.Mouvoix is for brands seeking embodied, strategic, and aligned communication, serving real impact.
- WinespectorSEO Audit on a real caseWINE AND SPIRITSMarch 2024 - June 2024 (3 months)France
- Semantic analysis and SEO structure organization.
- Strategic recommendations with a prioritized action plan.
- Approach combining technical expertise and cultural sensitivity: immersion in the world of wine, its vocabulary, and uses, to enhance French heritage while optimizing digital visibility.
Reviews
Marcelle
Rédaction newsletter - Amazonida
Reviewed on 2/2/2026
Delighted to have worked with Anna on a jewelry collection launch campaign and its communication for my newsletter. Her experienced perspective and attentive listening allowed us to move forward quickly and smoothly throughout the project, and I am satisfied with the deliverables that perfectly captured the essence of my brand, which Anna skillfully grasped. I recommend her services and will definitely call upon Anna for future projects.
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Education
- Branding and CommunicationTemple University Japan2020Branding et Communication
- "Expert.e SEO" TrainingOREEGAMI2024Formation "Expert.e SEO"
Certifications
- SEO ExpertOREEGAMI2024