About Anna
- Pitch Decks for startups and investors
- Sales and commercial presentations
- Corporate presentations and reports
- Educational presentations
- Presentations for conferences and events
- Product and/or service launch presentations
- Onboarding presentations
- Custom templates
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Experience
- CaixaBankDigital Client Acquisition & Engagement ManagerBANKING AND INSURANCEApril 2019 - Today (7 years and 4 months)Barcelona, Spain
- Develop and implement digital strategies that drive sales growth and customer loyalty across a variety of products and services.
- Plan, execute, and optimize multi-channel digital campaigns to attract, activate, and retain customers throughout the customer lifecycle.
- Drive conversion rate optimization (CRO) initiatives by analyzing and improving the new customer onboarding process, identifying and removing friction points, and implementing A/B testing and other techniques to continuously enhance user experience and increase conversions.
- Collaborate effectively with diverse teams to ensure strategic alignment and successful execution.
- Automate KPI tracking and leverage data-driven insights to drive continuous improvement through informed decision-making.
- Lead cross-functional projects to identify improvement opportunities and achieve the organization's strategic objectives, utilizing agile tools and techniques to enhance collaboration and accelerate value delivery.
- Merkle EMEAMarketing Campaign ConsultantTELECOMMUNICATIONSSeptember 2018 - April 2019 (7 months)Barcelona, Spain
- Data consultant for O2 UK client, optimizing customer segmentation and campaign effectiveness.
- Implementation and execution of omnichannel campaigns with IBM Campaign, driving engagement and conversion.
- Close collaboration with Campaign Managers to ensure SLA compliance and delivery of campaign briefs.
- HPGlobal Content Management - Asset Hub Process TeamTECHJuly 2017 - August 2018 (1 year and 1 month)Barcelona, SpainHP Asset Hub is the digital marketing asset management (DAM) platform designed for marketers, agencies, and channel partners. It provides access to a wide variety of HP digital assets: brand images and iconography, product images, videos, interactive demos, campaign files, marketing documents, among others. Key responsibilities in the Asset Hub Process Team:
- Organization, maintenance, and distribution of digital assets related to new HP products
- QA and quality control of assets prior to product launch
- Reporting, identification, and resolution of issues to optimize the platform
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Education
- Postgraduate in Financial Information and Advice, Accounting and FinanceBarcelona School of Management2020Postgrado en Información y Asesoramiento Financiero, Contabilidad y finanzas
- Postgraduate in Graphic Design Applied to Communication, Graphic DesignELISAVA School of Design and Engineering of Barcelona2017Postgrado en Diseño Gráfico Aplicado a la Comunicación, Diseño gráfico
Certifications
- Google Analytics CertificationGoogle2025