Freelancer profile translated to English.
Back to original languageAbout Annalisa
I support retail brands in improving in-store performance through concrete in-store coaching, grounded in the reality of the store.
My approach is operational and field-centered: I work with managers and sales teams to structure practices, improve commercial dynamics, and enhance the customer experience.
- Field Diagnosis and Action Plan
In-store observation: customer journey, team organization, sales practices, merchandising, and product management.
Prioritized recommendations and concrete actions adapted to the store's reality.
- In-Store Coaching
Coaching managers and sales staff: performance monitoring, team structuring, field routines, skills development.
- Store Optimization
Visual merchandising, store clarity, customer experience, and shopping journey flow.
- Expected Result:
- Consistent commercial execution
- A better-structured team
- Improved customer experience
- Store performance optimization
Areas of Expertise
- Store performance
- Sales techniques
- Visual merchandising, operational product management and presentation
- Customer experience
- In-store coaching
Italian
Native or bilingual
French
Native or bilingual
Can work on-site
Paris 10e Arrondissement (up to 10km), Nice (up to 50km), Montpellier (up to 50km)
Experience
- Etoiles AcademyTrainer Conflict Resolution ManagementCONSULTING AND AUDITSMarch 2026 - March 2026Paris, FranceTwo-day training on conflict management techniques, needs anticipation, communication and active listening, as well as tools for de-escalating conflicts through role-playing, practical case studies, and experience sharing.Learnings: ability to engage an audience, adapt communication, and manage conflicts in different contexts: at work, with a client, and anticipating conflicts during change management.
- Made To SellIn-Store CoachingRETAIL (SMALL BUSINESS)February 2026 - February 2026Paris, FranceCoaching the coaches:Supporting the Store Manager and Assistant Manager in their in-store coaching practices: observation, analysis, support for self-evaluation, feedback, improvement points.The goal is to develop the manager's role as a trainer and coach for their team.
- StratosRetail & Customer Communication ConsultantCONSULTING AND AUDITSNovember 2025 - January 2026 (2 months)Paris, FranceTraining Brand Ambassadors for a final client in the kitchen sector, through the Stratos agency, on key soft skills: appointment setting, communication, and relational techniques.Practical coaching to improve customer interaction and in-store sales performance.Results: more confident teams, better customer relationships, and increased effectiveness in appointment setting and conversion.
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Education
- Visual MerchandisingLa Fabrique2019Attestation visual merchandising (crèation, gestion et analyse) à la Fabrique c/o CC de Paris
- Neuroscience and CreativityIris-creativity2021Comprendre, à la lumière des travaux de neurosciences, comment fonctionnent en nous notre créativité, nos modes d’apprentissage, notre vie émotionnelle. Comprendre et pratiquer la gestion des modes mentaux.
Certifications
- Change Management SupportSkills for You2022