Anna Leonte Loron

I work for agencies such as DRAGON ROUGE, 4UATRE, YARD PARIS, and MAISON NOIRE, as well as directly for brands.

I read, articles, studies, white papers, trend reports,

I facilitate, workshops, interviews, in groups or one-to-one,

I write, summaries, strategic analyses, benchmarks, recommendations, brand platforms, manifestos, briefs, creative concepts, as well as various elements of language, from brand taglines to website pages.

I responded to calls for tenders for GIVENCHY BEAUTY, CNPA, MACIF, ESPACES ATYPIQUES, ASSE, ARPÈGE, ABBAYE DE FONTEVRAUD, BOUCHE DU ROI

I have supported brands such as MORNING, UBIQ, HO KARAN, SAYA, HAIRDEX, in defining or redefining their strategic positioning and brand identity.

I joined the Konbini team to create their internal advertising agency, Kewl, and lead its strategic planning department. Besides working on our positioning as an agency and on making ourselves known from youth-obsessed-brands, I went out there to talk about what those same brands call 'CSR' and how they should first forget about using this word in order to connect with the youth.

My role is to imagine, develop, curate, design and communicate relevant and engaging brand experiences for brands such as Nespresso, CBRE, or Pfizer:

• as a strategist planner - I make recommendations for pitches, perform brand consulting, moderate brand positioning workshops, monitor social, cultural and technological trends, conduct strategic benchmarks and draw analyses

• as a creative planner - I define creative and communication concepts, draw up creative briefs, contribute to brand storytelling, review creative trends,