About Anna
- Expertise in content creation, SEM, social media strategy, community management, and project management
- Solid skills in brand development, CRM management, and retention strategies
- Collaborative approach with clear, transparent communication to successfully implement your vision
German
Native or bilingual
English
Fluent
Russian
Native or bilingual
Experience
- FreelancerMarketing ConsultantJuly 2023 - Today (2 years and 11 months)
- Collaborating with startups and established brands across various industries to develop and implement tailored marketing strategies
- Advising on branding, content creation, and growth marketing to help clients achieve their business objectives
- Responsible for developing compelling brand messages, optimizing digital presence, and implementing retention strategies for long-term customer loyalty.
- moojo GmbHSenior Marketing ManagerDecember 2021 - June 2023 (1 year and 6 months)
- Developing a comprehensive go-to-market strategy, including target audience analysis and market positioning, to ensure the successful launch of moojo
- Conducting detailed market analyses to identify growth opportunities and make data-driven decisions
- Conceptualizing and implementing growth strategies to increase user acquisition and retention
- Creating effective email and retention campaigns to improve customer loyalty
- Building the entire marketing and communication infrastructure to successfully establish moojo in the market
- Cosmonauts & KingsCommunity ManagerMarch 2020 - December 2021 (1 year and 9 months)
- Key role in developing and implementing impactful communication strategies for a variety of clients, including political organizations and businesses
- Focus on crisis communication and stakeholder engagement initiatives
- Close collaboration with interdisciplinary teams to support clients in maintaining their reputation in the dynamic online environment
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Certifications
- eCommunication EngineeringComcave2021
- Agile Project Management and Coordination according to SCRUMComcave2021