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Anna K.AK

Anna K.

CRM & Lifecycle Marketing Expert DACH 🇩🇪

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anna

CRM & Lifecycle Marketing Specialist with over 5 years of experience in agencies and companies, I help B2C brands design, execute, and optimize their omnichannel campaigns to engage customers at every stage of the lifecycle.

I have in-depth expertise in Batch, an omnichannel customer engagement platform covering email, SMS, app/web push, and In-App. Having worked directly at Batch, I have a deep understanding of the platform: campaign configuration, advanced segmentation, automation scenario implementation, and performance analysis. This hands-on experience, combined with past experience on Adobe Campaign and Salesforce Marketing Cloud, gives me a comprehensive view of the major CRM platforms on the market (Braze, Iterable, Klaviyo, Customer.io).

I have worked for international brands such as Guerlain (LVMH), Procter & Gamble, and Flying Blue (AirFrance/KLM), across up to 11 markets simultaneously.

I also offer CRM & Automation audit missions: analysis of existing scenarios (welcome, reactivation, abandonment, etc.), identification of gaps and quick wins, performance analysis, and prioritized recommendations in the form of an actionable roadmap. Having advised over 30 brands at Batch on their engagement strategies, I can quickly identify what is hindering performance and what can be concretely optimized.

Available for one-off or recurring freelance missions – whether it's operational campaign management, setting up automation scenarios, or auditing your existing CRM strategy. I work in French, English, and German, and am also open to permanent positions (CDI).

Also available for missions in English and German (auf Deutsch verfĂĽgbar).
  • French

    Native or bilingual

  • German

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Batch
    Customer Success Manager CRM
    April 2025 - Today (1 year and 3 months)
    Paris, France
    - Strategic CRM consulting for a portfolio of 30 brands in the Retail, Media, Transport, Education, and Finance sectors, in developing their Lifecycle and omnichannel engagement strategies.
    - Development of Business Reviews, industry benchmarks, and cross-channel use cases (Push, Email, SMS, In-App) to optimize customer journeys.
    - Management of the migration of 30 client accounts to the new Customer Engagement Platform (CEP).
    - Cross-functional coordination with Product, Tech, and Customer Care teams.

    Tools: Batch, Metabase, Shortcut, Intercom, Claude AI, Notion
    CRM Audit Omnichannel Strategy Lifecycle Marketing Push Notification Batch
  • Numberly
    Digital Marketing & CRM Campaign Manager
    June 2022 - March 2025 (2 years and 9 months)
    Paris, France
    - Strategic consulting for international Retail and Consumer brands on CRM best practices, segmentation, and omnichannel activation.
    - Design and management of data-driven Lifecycle campaigns (Email, SMS, Clienteling) through automated journeys and tactical communications.
    - Main point of contact for Brand Managers in the France, UK, and DACH regions.
    - Direct supervision of interns and apprentices: defining missions, monitoring, and skill development.

    Tools: Adobe Campaign, Power BI, Google Analytics, Jira
    Clients: Guerlain (LVMH) – 11 markets | Procter & Gamble (Fem/Hair/Beauty/Fabric Care) | Flying Blue (AirFrance/KLM)
    Emailing Project Management CRM Dartagnan HTML
  • LILLYDOO
    CRM Marketing Assistant
    September 2021 - May 2022 (8 months)
    Francfort-sur-le-Main, Germany
    - Creation and coordination of multilingual newsletter campaigns (DE/FR/EN/IT/ES): from briefing to sending.
    - Content optimization: writing, visuals, A/B testing.

    Tools: Mailchimp, Salesforce Marketing Cloud, Asana, Confluence
    Emailing Newsletter Writing Reporting

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Education

  • M.A. Franco-German Management
    IAE Metz & Hochschule Mainz
    2022
  • B.A. Multilingual Communication FR/EN
    Technische Hochschule Köln
    2020

Skill set

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