Anna K.

CRM & Lifecycle Marketing Specialist with over 5 years of experience in agencies and companies, I help B2C brands design, execute, and optimize their omnichannel campaigns to engage customers at every stage of the lifecycle.

I have in-depth expertise in Batch, an omnichannel customer engagement platform covering email, SMS, app/web push, and In-App. Having worked directly at Batch, I have a deep understanding of the platform: campaign configuration, advanced segmentation, automation scenario implementation, and performance analysis. This hands-on experience, combined with past experience on Adobe Campaign and Salesforce Marketing Cloud, gives me a comprehensive view of the major CRM platforms on the market (Braze, Iterable, Klaviyo, Customer.io).

I have worked for international brands such as Guerlain (LVMH), Procter & Gamble, and Flying Blue (AirFrance/KLM), across up to 11 markets simultaneously.

I also offer CRM & Automation audit missions: analysis of existing scenarios (welcome, reactivation, abandonment, etc.), identification of gaps and quick wins, performance analysis, and prioritized recommendations in the form of an actionable roadmap. Having advised over 30 brands at Batch on their engagement strategies, I can quickly identify what is hindering performance and what can be concretely optimized.

Available for one-off or recurring freelance missions – whether it's operational campaign management, setting up automation scenarios, or auditing your existing CRM strategy. I work in French, English, and German, and am also open to permanent positions (CDI).

Also available for missions in English and German (auf Deutsch verfügbar).