Description

I help brands and startups turn digital ambition into real products and real results, from concept to market, from first campaign to loyal community.

Over 15+ years, I've built businesses at the intersection of digital product and influencer marketing.

I ran a digital design & development agency (Perspective) for over a decade, designing and shipping products for clients in insurance, ecommerce, travel, and real estate. In parallel, I founded an influencer marketing agency (en pointe), running creator campaigns for Mastercard, Airbnb, L'Oreal, Vero Moda, Reebok, FILA, and international tourism boards.

Most recently, I founded Curatist, an influencer-led ecommerce platform, where I brought both worlds together: building the product from scratch, onboarding 6,000+ EU creators and 70 brands, and designing the partnership structures that powered it.

What I bring to your project:

Product strategy & design: I've scoped, designed, and launched digital platforms end-to-end: UX/UI, feature definition, product-market fit, go-to-market. I think in user journeys and business models, not just wireframes.

Influencer & creator marketing: 500+ campaigns across beauty, fashion, travel, hospitality, and lifestyle. I build creator programs that drive real ROI, not just impressions.

Brand partnerships: From negotiating six-figure brand deals to designing partnership frameworks for two-sided marketplaces, I structure relationships that deliver repeat business.

I work best with teams who need senior strategic thinking paired with hands-on execution, whether that's defining a product roadmap, launching a creator program, or positioning a brand for growth.

Based in Amsterdam. Available remotely across Europe.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Curatist
FOUNDER & HEAD OF PARTNERSHIPS
January 2022 - January 2025 (3 years)
Built influencer-led ecommerce platform from scratch. Engaged 6,000+ EU creators, onboarded 70 brands. Designed partnership structures and campaign methodologies. Ran creator outreach at scale across European markets.
E-commerce Partnerships Social media Product Marketing Start-up
en pointe (Influencer Marketing Agency)
MANAGING DIRECTOR
January 2017 - January 2022 (5 years)
Ran influencer campaigns for 5-star hotels (Anantara, Hilton) and tourism boards (Singapore, Dubai, South Africa, Oman, Holland). Managed brand partnerships with L'Oreal, Airbnb, Mastercard, Reebok, FILA. Negotiated contracts, usage rights, and deliverables. Built long-term creator relationships that delivered repeat business.
Social media Partnerships Communication strategy Strategic planning Product Marketing
Perspective
Founder & Managing Director
January 2012 - Today (14 years and 5 months)
Founded and run a digital design & development agency specializing in UX/UI and product development for complex industries. Delivered end-to-end digital products for clients in insurance, ecommerce, travel, and real estate. Led cross-functional teams through discovery, design, development, and launch. Built long-term client relationships with repeat engagements spanning multiple years.
Product design Web development Product Development User Interface Design User Experience Design