Freelancer profile translated to English.

Description

Specializing in Startups, Hospitality & Lifestyle Brands

Inbound Marketing | Automations | Ads | AI | Community Management

Currently Digital Marketing Lead for international clients at Influence Society. I specialize in SEO, paid campaigns, CRM workflows, website optimization, and content strategy for hospitality and lifestyle brands. I support my clients with multi-market campaigns, performance analysis, and creative production (social content, landing pages, photo direction). Available for strategic digital missions.

What I Offer

• Marketing & Brand Content Strategy: defining your positioning, storytelling, action plan.

• Inbound & Marketing Automation: setting up HubSpot workflows, automated emails, lead scoring.

• Meta / Google Ads Campaigns: creation, management, and ROI-oriented optimization.

• AI Strategy & No-Code Tools

• Community Management & Digital Content: copywriting, editorial calendar, storytelling, and social media management.

• Asset Creation: presentations, landing pages, newsletters, mini-sites.

Why Collaborate With Me

After several years in hospitality and lifestyle brands, I now support startups and young companies in their growth:

- structuring marketing foundations,

- automating their acquisition channels,

- building a coherent and inspiring brand universe.

I combine strategy, creativity, and technology (AI, CRM, automation) for concrete and sustainable results.

I also work on the localization of international brands in the French market (FR/EN/ES/RU).

Tools

• HubSpot, Revinate, Mailchimp, Notion AI, Zapier

• Meta Ads, Google Ads, Google Analytics, SEMrush, Metasearch

• Adobe Suite, Canva, Webflow, Wordpress, Shopify

• Notion, Trello, Asana, Clickup

• ChatGPT, Perplexity, Claude, no-code tools

One-off projects or long-term support.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Spanish
Conversational
Russian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Influence Society
Digital Marketing Lead
HOSPITALITY
October 2025 - Today (8 months)
Paris, France
• Leading the digital strategy for international hospitality brands.
• Managing SEO, paid campaigns, CRM, and multi-market reporting.
• Website optimization: SEO, UX, conversion, content.
• Production of creative assets (social media, landing pages, photo direction).
• Contribution to digital performance and direct acquisition.
Digital Communication SEO Meta Ads Google Ads Campaign metasearch
Le Grand Hôtel Cayré (Miiro Hotels)
Marketing and Communication Manager
HOSPITALITY
January 2024 - Today (2 years and 5 months)
Paris, France
Development and execution of the marketing and communication strategy for the hotel, restaurant, and bar. Overseeing marketing planning and managing the P&L, while optimizing budget allocation and measuring ROI. Social media management: planning, content creation, community management. Coordination with the PR agency (France & International) and follow-up on press and influencer collaborations. Organization of photo/video shoots, PR activations, and monthly cultural events. Creation of marketing and commercial materials (print & digital) in line with the brand guidelines. Updating web content, newsletters, OTA platforms. Monitoring campaign performance and monthly reporting. Working daily with operational, sales, and F&B teams. Development of local and experiential partnerships consistent with the brand image.
Digital Communication Budget Management Strategic Marketing SEO Web Copywriting
Freelance
Independent Marketing Consultant and Visual Content Producer
May 2021 - Today (5 years and 1 month)
Development of editorial strategies and management of Instagram accounts for brands in the hospitality, gastronomy, and lifestyle sectors. Creation of digital campaigns integrating SEO, storytelling, newsletters, and influencer collaborations. Definition of brand identities, art direction, and production of visual content (photos, videos, reels). Design and redesign of websites (WordPress, Squarespace). Organization of photo shoots to promote venues, products, and customer experiences. Content creation, video, photo, and graphic design. Optimizing online presence and increasing engagement rates.