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Anna-Janina Dreikosen MaurischatAD

Anna-Janina Dreikosen Maurischat

FREELANCE PR & COMMUNICATIONS EXPERT

€650/day
Hamburg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anna-Janina

What defines me professionally?

With 15 years of experience in PR & Communications, I have continuously honed my skills in developing communication concepts, implementing PR measures, and managing influencer relationships. From large companies like Marc O'Polo, smart, and Pandora to smaller medium-sized businesses like vabali Spa, my expertise is broad and diverse.

My commitment to promoting local craftsmanship and design is reflected in my work for Koppel 66, where I provided pro bono support during my parental leave and have been a permanent member of the communications department ever since.

My social conscience is particularly fulfilled with my client SOS Children's Villages worldwide. Our teamwork and the optimization of PR processes are at the forefront of planning and implementing projects, such as the current campaign "Home of Dreams." I always place great importance on authenticity and a targeted approach for my brands to further expand reach and visibility through targeted media cooperations and events. In the PR team of SOS Children's Villages worldwide, I am the sparring partner for the press spokesperson and involved in all matters related to external and internal communication.

Who am I?

Mom of two girls, happily married to a die-hard Hilti salesman, and living in beautiful Hamburg. I LOVE my job and love it even more to know my passion is in balance with my private life since becoming self-employed. Before, it was: higher, faster, and further; now the motto is: fast, efficient, and with the highest quality. Happy to work with you!
  • German

    Native or bilingual

  • Spanish

    Basic

  • French

    Basic

  • English

    Fluent

Can work on-site
Hamburg (up to 50km)

Experience

  • KOPPEL 66
    FREELANCE PR & COMMUNICATIONS
    October 2023 - April 2024 (6 months)
    Hamburg, Germany
    • Working voluntary for Koppel 66 to support local craftmanship, design & artwork
    • Focus on local news and magazines, media cooperation (paid & unpaid), distribution of invitation for media and press as well as local opinion leaders to biannual art fair
    • Support Koppel 66 team to optimize PR workflow
  • SOS-KINDERDORFER WELTWEIT
    FREELANCE PR & COMMUNICATIONS
    June 2022 - Today (4 years and 2 months)
    Munich, BY, Germany
    • Project management (Home of Dreams, Kinder Perspektivenfonds with GLS Bank, Pixi-Carlsen Verlag cooperation, RTL-Spendenmarathon e.g.)
    • VIP and influencer management, Focus on local lifestyle media as well as influencers and podcasts
    • Holistic media cooperation with emotion-, Burda-, Funke-, GUJ-, Bauer -Verlag e.g.
    • Preparation & participation media roundtables
    • Research and update distribution lists media, press and influencer
    • Press releases and announcements
    • Sparring-partner for press officers
  • SMART EUROPE GMBH, STUTTGART
    FREELANCE PR & COMMUNICATIONS
    June 2022 - May 2023 (11 months)
    • Internal project management within EU markets for PR & Com as lead market and headquarters
    • Event management for media test drives (European and local support)
    • Point of contact and coordinator between all ten markets (DE, AT, CH, IT, ES, UK, FR, SE, BE, NE) as well as internal stakeholders and external agencies, such as PR lead agency Ketchum
    • Sparring-partner for Head of PR & Com and local CEOs and Marketing/PR Managers for strategic and operative approach towards media and press (lifestyle and automotive)
    • Integration and optimization of all European communications channels
    • Developing PR content for European markets, reporting, press releases, articles for media Website GMS as well as LinkedIn communication and ghost-writing for spokesperson
    • KOLs and influencers check and research
    • Maintenance of official PR & Com email inbox

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Education

  • Bachelor of Arts
    The Baden-Württemberg Cooperative State University Villingen-Schwenningen
    2011
    BACHELOR OF ARTS,
  • Bachelor of Arts
    The Open University
    2011
    BACHELOR OF ARTS WITH FIRST CLASS HONOURS (BA HONS),

Skill set

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