Anna Guilleux

Yespark is a leader in long-term parking rental and digital parking in France (Yespark group).

📱 **Design system & mobile app redesign**: building the Yespark design system (UI foundations, Figma library) to enable the redesign of the mobile application: new search, booking, payment, and subscription management journeys, with a smoother and more consistent experience.

💡 **Version 2.0 of parking pages (web & app)**: working on information hierarchy (price, features, access, charging, etc.) to better meet user intentions and support SEO conversion.

⚡ **Partner interfaces**: designing performance monitoring dashboards (revenue, occupancy rate, fleet quality) and parking management tools for partners.

🎯 **End-to-end product design management**: scoping, discovery, UX & UI for the mobile app and website, with a strong focus on conversion (booking / subscription) and retention (parking subscribers & partners).

🔍 **Scaling user research**: implementing recurring research practices for B2C & B2B clients and partners, structuring interview guides, analyzing and sharing insights.

🤝Facilitating ideation and co-creation workshopswith PMs, developers, marketing, sales, and operations teams to generate business impact-oriented solutions (conversion, churn, parking profitability).

📊 **Data culture & experimentation**: close collaboration with PMs on KPI monitoring (conversion funnel, retention, feature usage) and A/B test preparation.

👉 I support product teams on everyday services (employment, energy, mobility, etc.) in highly constrained contexts to transform complex journeys into simple, effective, and reassuring experiences.

🔁YesYes – E-commerce site redesign

French brand specializing in 100% French refurbished products (smartphones, tablets, computers, etc.). Complete website redesign to increase online sales:

• conduct exploratory user testing to identify barriers (understanding the offer, reassurance, ecology vs. price, etc.) and prioritize iterations,

• rethink the information architecture and key product/category pages,

• co-construction of new conversion funnels.

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🚗Yespark x Zenpark – Post-acquisition migration

Following the acquisition of Zenpark by Yespark, making the group a major player in digital parking in France and Europe:

• worked on the redesign of the Zenpark app and website as a Yespark white label,

• user testing, analysis of usage data to compare the performance of key journeys on both entities and thus retain the best of both experiences (search, subscription/booking, payment, access, etc.)

• propose unified journeys that respect the habits of historical users while aligning the experience with the Yespark product.

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🌱Semlink – Energy & HVAC platform

B2B SaaS for monitoring and predictive maintenance of HVAC installations, allowing fine-grained tracking of building energy consumption and optimization of settings.

• worked on the management journeys and interfaces (dashboards, multi-site views, alerts) for operators and technical teams, clarifying key indicators.

📱 **End-to-end mobile design management**: discovery (field research with temporary workers, interviews, user testing, data analysis) → delivery (UX, UI, prototyping, QA).

🚪 **Onboarding & sign-in/sign-up optimization**: redesigned registration and login journeys to reduce friction and support calls → drop in registration from 35% to 10%

👤Redesign of the candidate profile(contact details, experience, documents, languages, licenses, etc.) to make essential information for job placement more visible → increased profile completion and proportion of "ready-to-work" candidates.

💶Design of the Finance page(payroll, advances, timesheets, savings account) to provide visibility on income and benefits. CET subscription rate (in-app): 43%

♻️ **Continuous improvement of UX quality**: continuous feedback loops and workshop facilitation to balance user value, technical complexity, and regulatory constraints of temporary work.

🧱 **Co-creation of the "Bricks" design system**: structure of foundations (colors, fonts, styles), Figma components, documented guidelines in Zeroheight.

🤝Active participation in design critiquesand dissemination of a product culture centered on temporary workers (story mapping, co-design workshops, feature reviews with business teams).

🧠 **HR Tech / temporary work specialization**: in-depth knowledge of the temporary worker journey (job matching, contract signing, starting work, payroll, benefits, loyalty, etc.).

🏆Contribution to the success of a leading appin the digital temporary work market for temporary workers.