Freelancer profile translated to English.
Back to original languageAbout Anna
Specializing in strategic communication, territorial marketing, and brand activation, I have spent over ten years supporting public actors, institutions, and companies in designing and deploying concrete, useful, and locally-rooted communication strategies.
I operate at the interface between strategic vision and operational execution: clarifying challenges, structuring messages, mobilizing audiences, creating bridges between public and private partners, and managing complex projects involving multiple stakeholders. My approach combines strategy, storytelling, and coordination to ensure clear, coherent, and measurable actions.
Event management is my differentiating lever. Conceived as a strategic and experiential tool, it allows for embodying communication, creating buy-in, and enhancing projects with significant image, relationship, and influence stakes, in service of lively, engaged, and sustainable communication.
French
Native or bilingual
English
Fluent
Can work on-site
Annecy (up to 15km), Paris (up to 10km), Genève (up to 10km), Lyon (up to 10km)
Experience
- BtweenusEvent Agency DirectorCONSULTING AND AUDITSJuly 2025 - Today (11 months)Geneva, SwitzerlandI manage the development and influence of Btween Us Paris, an immersive experience agency founded in Geneva, recognized for its elegant, human, and creative approach to event management.My role: establish a Paris branch capable of delivering premium, structured, and emotionally impactful corporate experiences, while laying the foundations for a high-performing and ambitious agency.MISSIONS & LEADERSHIP• Strategic direction of the Paris branch• Business development: pipeline, negotiation, and closing• Team management & operational framing• Artistic direction & emotional design• Implementation of premium corporate offers (€25K–€60K+)• Development of immersive capsules (including “The Gold Rush”)• Budget management & margin/value optimization• Premium partnerships, sponsorships & collaborations• Governance, internal organization & brand upgradingPROJECTS & EXPERTISE• High-end corporate events• Immersive and scripted team building• Press launches & premium evenings• Artistic conception & event storytelling• Internal programs for cohesion, culture, and team bonding• Collaborations with premium brands, creative studios, and artistsIMPACT & OBJECTIVES• Establishing Btween Us Paris in the premium event market• Building a recurring corporate client portfolio• Developing differentiating immersive offers• Ambitious strategy: making Btween Us a €1M revenue branch
- À mon compteSENIOR CONSULTANT IN MARKETING, COMMUNICATION AND EVENT STRATEGYCONSULTING AND AUDITSOctober 2022 - July 2025 (2 years and 9 months)Paris, FranceCLIENTS : ACCOR INVEST - NOTTING HILL COFFEE (in 2020) - MOULINS ADVENS - BASKET 4 BALLERS - SECOURS CATHOLIQUE - AFRIK'N FUSION - VISION'R - HACIENDA STUDIO - REEBOK - DAKATINEDevelopment and execution of tailor-made marketing and communication strategies, generating +30% visibility and +25% customer engagement (Dakatine)Management of digital transformation campaigns, with a +40% increase in online presence (Basket 4 Ballers – Secours Catholique)Orchestration of innovative social campaigns, strengthening community cohesion and engagementConducting benchmarks and strategic analyses to refine marketing and communication approachesDefinition of brand platforms and their USPs to optimize identity and visibility (Notting Hill Coffee – Hacienda Studio)Management of 360° event projects, with rigorous execution and a measurable impact on brand perception (Accor Invest)
- Urban flea marketCULTURAL PROJECT DIRECTORCIVIC AND SOCIAL ORGANIZATIONSSeptember 2021 - April 2022 (7 months)Paris, FranceStrategic and dynamic cultural leadershipAssociation management, volunteer coordination, co-creation of projects, intergenerational connection, shared anchoring and influence.Institutional relations & promotion of local scenesRelations with local authorities, support for local projects, artistic promotion, search for co-financing.Brand strategy & influencePositioning, identity, action plan, attractiveness, awareness, image evaluation.CRM structuring & partnership monitoringCRM tools, contact management, partner tracking, reporting, professionalization of exchanges.Digital communication & engagementEditorial strategy, social media, content, engagement, ticketing, results analysis.
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Education
- PROFESSIONAL COURSE 3-4 COMMUNICATIONCESACOM2010Tendances de la communication - Webmarketing - P.A.O – Photographie - Événementiel – Marketing - Conception-rédaction - Communication politique et culturelle - Anglais - Expression orale - Audiovisuel - Communication de marque et de publicité - Sponsoring et mécénat.
- INTERNATIONAL BUSINESS DIPLOMA (BTS)JJ Rousseau2007Marketing - Transport - Douane - Comptabilité-gestion - Anglais - Espagnol.