Freelancer profile translated to English.
Back to original languageAbout Anna
🎯 Marketing Consultant – Wines & Spirits, FMCG, Beauty, Fashion
Brand Strategy | Communication Plan & 360° Management | Launch & Repositioning | Transition Management
After 6 years at Pernod Ricard France (Havana Club, Aberlour, The Glenlivet, Altos, Del Maguey, Bumbu) and 3 years at NIVEA, I now support premium brands in structuring and accelerating their growth.
I work with marketing and general management on high-stakes missions:
- Brand Platforms & Storytelling
- Strategic Roadmaps
- Innovation Launch or Distribution Takeover
- Brand Plan and Management (Supermarkets, Hospitality, E-commerce)
- 360° Online Communication Plan (organic and ads social media content, UGC, influence, CRM) and Offline (OOH, press, events, PR, partnerships).
- Transition Management
My approach: a solid business vision, combined with in-depth work on brand desirability, consistency, and impact.
🧩 Operational, strategic, and results-oriented.
đź“©
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 15km)
Experience
- Studio SuenoCo-FounderCONSULTING AND AUDITSApril 2025 - Today (1 year and 2 months)Paris, France🎯 Co-founder of Sueno: creative agency specializing in Hospitality, Food & Beverage, Fashion, and Beauty.Branding | Content | Production.Clients: Hotel The Rooster, Kabas, Henkel, Pernod Ricard, ...📩 [email protected]
- Lorette Colé Duprat - LCDFreelance Head of MarketingFASHION AND COSMETICSJanuary 2025 - Today (1 year and 5 months)Paris, FranceContext / Objective: After 4 years in existence, the LCD brand is entering a phase of strong expansion. The mission aims to structure the marketing approach to support growth.Missions:
- Development and deployment of an acquisition strategy aimed at increasing online sales: optimization of the sales funnel on the website, implementation of a Meta Ads strategy, creation of CRM tools.
- Events and Partnerships: launch of a brand pop-up, implementation of an influence and press relations strategy.
- Content Strategy: development of the SS25 campaign for the brand's digital assets.
- Offer Optimization: streamlining the offer to boost average profitability, pricing, implementation of a collection plan.
- Development of a data-driven culture: implementation of reporting to leverage data for refined decision-making.
Results: Achieved a 3x revenue target in 6 months. - Pernod RicardMarketing Manager - Sovereign BrandsWINE AND SPIRITSSeptember 2023 - November 2024 (1 year and 2 months)Paris, FranceLead the integration of 2 newly acquired brands into the Pernod Ricard France portfolio: **Bumbu and Belaire**:
- Business Plan:Business audit then construction of the 3-year plan (setting volume, net sales, P&L ambitions), reporting to the Executive Committee.
- Strategy:Brand audit, definition of positioning, strategic target, pricing, distribution, and activation strategies, then internal and client buy-in.
- Desirability:Setting the direction for the trade marketing plan to increase visibility and activation at the point of sale (flagship stores and/or POS in key hospitality venues, wine shops, off-trade), developing brand experience at spirits trade shows, developing brand visual content (product shooting).
=> Bumbu #1 contributor to Pernod Ricard France's Net Sales growth in 2024-2025.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's in Marketing B2CToulouse Business School2015Master 1 & Master 2 sur le campus de Barcelone - Membre du BDE (budget annuel: 480K€)
- Prépa ECSLycée Louis Barthou2011