Anna D.

I led the content department and managed content operations across three websites and three marketplaces (Rozetka, Huber, Amazon A9, Etsy with brand‑storytelling focus). My work included full content architecture, UX optimisation, and marketplace readiness.

I developed buyer personas, content pillars, topic clusters, and implemented SMART goals and OKR‑based workflows for the team. I conducted a full SWOT and PESTLE analysis to evaluate risks and define whether the brand should expand to marketplaces. Based on these insights, I rebuilt the site structure, improved navigation, and aligned content with user intent and business goals.

I also created a custom Excel pricing system that automated price updates across product groups, improving collaboration between content, sales, and management. Additionally, I managed the social media activity plan and ensured consistent brand messaging.

Results:

– Increased brand awareness and trust for a new brand entering the market

– Improved conversion by removing UX barriers and clarifying product value

– Enabled marketplace expansion through structured content and risk analysis

– Streamlined internal processes through automation and strategic frameworks

As Head of Content, I led the content department and managed a specialist responsible for website updates and product card creation. I conducted a full SWOT and UX analysis to identify conversion barriers, trust gaps, and weaknesses in brand differentiation. Based on the findings, I rebuilt the site structure, developed clear content pillars and topic clusters, and optimized product content to improve navigation, clarity, and user confidence.

I also implemented SMART goals for the team and used PESTLE insights to adjust the strategic approach.

Results: +20% sales growth in 3 months after content & UX optimization, plus an additional +5% from strategic adjustments.

I created Text27 | Insight as a strategic content and AI project aimed at explaining the value of content, defining target audiences, and providing a clear pathway for clients to request content‑strategy services. I developed the full brand identity and built an AI‑powered Telegram chatbot designed to automate content publishing and support scalable communication.

The chatbot was developed using a custom assistant in OpenAI Playground and implemented through Google Apps Script. It automatically checks text length, formats content, generates clickable buttons, highlights key elements, and ensures timely publication. The system is structured for future feature expansion.

The Telegram channel focuses on emerging technologies, AI, content strategy, and content psychology. Long‑term, the project aims to attract new clients, streamline onboarding, and answer common questions, while increasing brand visibility and trust.

This project demonstrates my ability to combine content strategy, UX logic, AI implementation, automation, and product thinking to build functional, scalable solutions from scratch.