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Anna DinapoliAD

Anna Dinapoli

Visual Merchandiser, Retail Designer & Florist

€600/day
Paris, FR
8-15 years
Customer Experience
Project Management
POS Display
Production Monitoring
Retail Design

Average response time: 1 hour

Freelancer profile translated to English.
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About Anna

Professional with over 10 years of experience in the luxury world, I have evolved as a Visual Merchandiser, Retail Designer, and Project Manager for demanding brands, leading projects that combine brand identity, customer experience, and visual excellence.

Throughout my career, I have developed expertise in window display design, retail space design, scenography, and end-to-end creative project management.

I have recently enriched my expertise with floral design skills, applied to events, window displays, and ephemeral scenographies, to offer sensitive, elegant, and immersive visual experiences.

I regularly work on:
  • window design and installation
  • event and ephemeral scenography
  • retail design and point-of-sale experience
  • floral decorations for events and launches
  • creative project management and coordination
What sets me apart: a dual creative and operational approach. I can design a strong visual universe while ensuring project monitoring, coordination of stakeholders, and adherence to technical, budgetary, and calendar constraints.

  • Italian

    Native or bilingual

  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Paris (up to 20km)

Experience

  • Luxury & Beauty
    Independent Visual Merchandiser, Retail Designer, Set Designer & Florist
    LUXURY GOODS
    April 2026 - Today (2 months)
    Paris, France
    • * Retail design and visual merchandising consulting for luxury and beauty brands
    • * Design of point-of-sale experiences: scenography, customer journey, product presentation
    • * Development of visual concepts aligned with luxury identity and codes
    • * Set design for events, visual communication campaigns, commercial windows, and video shoots
    • * Creation of custom floral arrangements and installations, consistent with brand universes
    • * Artistic direction of visual atmospheres combining design and plants
    • * Project support from brief to final production
    • * Autonomous mission management: client relations, organization, coordination, and follow-up
  • GUCCI BEAUTY chez COTY
    Senior Merchandising Project Manager and Retail Designer
    FASHION AND COSMETICS
    January 2019 - February 2026 (7 years and 1 month)
    Paris, France
    *Development of store design and creative concepts for windows, POS displays, international events, and trade shows; *Collaboration with the Gucci Fashion House creative team to understand the artistic vision and creative expectations of each project; *Collaboration with over 50 worldwide suppliers for material sourcing and proposal of creative and innovative solutions; *Review of technical plans and exploration of 1:1 scale mock-ups and prototypes, considering operational budgets, delivery timelines, and technical constraints; *Development of schedules to ensure adherence to set deadlines; *Creation of detailed guidelines to assist international markets in implementing projects consistent with the creative vision; *Management of a team of 2 junior designers.
  • DEDAR MILANO
    Visual Merchandiser - Assistant to the Creative and Artistic Director
    April 2015 - January 2019 (3 years and 9 months)
    *Development of design and styling for worldwide showrooms and creative concepts for windows and international trade shows; *Collaboration with the commercial partner Hermès Maison for the production and installation of window displays and ephemeral setups; *Development of detailed creative briefs, identification of suitable suppliers and artisans for project development, and production monitoring; *Development of design and graphic project for marketing tools, samples, catalogs, brochures, press kits; *Selection and preparation of photos for the website in collaboration with photographers, stylists, and web developers.

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Education

  • ROOTS AND RENEWAL
    École Nationale des Fleuristes Paris
    2026
    RACINES ET RENOUVEAU
  • Floral Retreat “Terra Toscana”
    Federica Carlini Studio
    2025
    Atelier de design floral contemporain mêlant créativité, expérimentation et approche artistique intuitive. Inspiré par l’art, la culture et l’histoire locales, ce workshop explore de nouvelles perspectives en floristerie à travers des compositions modernes, expressives et innovantes. Expérience en création florale de bouquets, installations XL, table styling, direction artistique, travail des textures et conception de designs uniques alliant savoir-faire traditionnel et influences contemporaines.
Check out Anna's education

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