About Anna
UX/UI & Product Designer with solid experience in creating high-impact B2B products and platforms. I work from discovery through high-fidelity delivery, combining strategic thinking with hands-on design to build scalable solutions that serve over 100k users. My approach integrates AI tools to accelerate the design process without compromising quality.
What I do:
- Design complete user flows and navigable prototypes (low to high-fidelity)
- Design landing pages and conversion-focused interfaces
- Conduct user testing and research to validate design decisions
- Develop whitelabel/scalable design solutions for multi-client platforms
- Transform complex data into intuitive dashboards and interfaces
- Collaborate across product, dev, and business teams
I'm particularly strong with EdTech, SaaS, and financial products in complex B2B environments. I'm open to:
- Sprint-based projects (2-4 weeks)
- Full-cycle product design (discovery to handoff)
- Design system audits & implementation
- Rapid prototyping with AI tools
If you are looking for a UX/UI Designer who brings method, autonomy, and a product perspective to your project, let's connect!
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- WOLI (Corporate Education Platform)Product & UX DesignerEDUCATION AND E-LEARNINGJuly 2019 - Today (6 years and 11 months)Uberlândia, State of Minas Gerais, BrazilLed User Experience Design (UX Design) for a B2B learning platform, serving over 100k users (Web and App). End-to-end involvement, from user research to high-fidelity handoff.Mobile App Redesign: Conducted user research and usability audit, including usability testing, resulting in modernized flows that improved App Store rating from 3.0 to 4.4 stars (47% improvement).Design System Development: Created and implemented a scalable whitelabel Design System, which reduced client onboarding time by 25-50% and designers' and front-end developers' work time by 40%, enabling platform growth without design bottlenecks.Dashboards and Data Visualization: Transformed complex data into intuitive dashboards and Landing Page interfaces focused on conversion, integrating AI-powered analysis features, which resulted in a 31% increase in user adoption.Key Skills: UX Design, UI Design, Design System, Prototyping, User Research, Usability Testing, Landing Page Design, Usability Audit, Product Design, Mobile Application.
- Banco Triângulo S/AUI/UX DesignerBANKING AND INSURANCEJune 2010 - June 2019 (9 years)Uberlândia, State of Minas Gerais, BrazilDesigned interfaces for Mobile Apps and Internet Banking, collaborating with Digital Channels teams in a complex B2B environment, with a focus on User Experience (UX) and User Interface (UI).Financial Impact and Process Optimization: Led the complete restructuring of the credit card billing process, generating R$ 84,000/year in direct savings and a 50% reduction in production cycle time.Design Systems & Efficiency: Mapped process bottlenecks and developed standardized templates and a Design System that were adopted company-wide, automating fee table generation and significantly reducing costs and production time.Brand & Visual Identity: Managed visual identity across digital products, events, and points of sale, ensuring brand consistency and negotiating with suppliers and agencies.Key Skills: UI Design, UX Design, Design System, User Interface Design, Brand Content, Marketing, Graphic Design, Mobile Application Design, Web Application Design.
- WebroomWeb DesignerDIGITAL AND ITJuly 2008 - June 2010 (1 year and 11 months)Uberlândia, State of Minas Gerais, Brazil- Role: Outsourcing project for Algar Telecom, integrated into a multidisciplinary squad focused on corporate portals and e-commerce.- Responsibilities: Created digital campaigns, email marketing, banners, and online media actions, maintaining direct contact with clients, suppliers, and media outlets.
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Education
- Post-graduateInstituto de Desenho Instrucional2019UX Design
- Bachelor's DegreeCentro Universitario do Triângulo2004Marketing and Advertising